#MrPeanut

Business & Finance | Advertising/Marketing

Planters pauses Mr. Peanut funeral campaign after Kobe Bryant's death

Planters paused its ad campaign about Mr. Peanut's "death" after Kobe Bryant and eight others died in a helicopter crash Sunday.

Entertainment | Entertainment

Planters announces Mr. Peanut dead at 104 after heroic act

On Wednesday, in what was likely a pre-Super Bowl commercial stunt, Planters announced that their 104-year-old "spokesnut" Mr. Peanut will no longer represent the brand following the mascot's sudden passing.