Business & Finance | Advertising/Marketing

Report: 84% of marketing leaders use predictive analytics, but struggle with data-driven decisions

Pecan AI’s report on predictive analytics helps marketing teams tackling challenges with AI, wherever they are on the adoption curve.

Science & Technology | Social Media

Twitter testing quote tweet counts, formerly known as retweets with comments - The Verge

Twitter is testing some new language on tweet metrics, making quotes (also known as retweets with comments) visible on each tweet, the company confirmed.

Business & Finance | Business & Finance

5 Analytics Tools to Supercharge Your Marketing Strategy

Fortunately, in today's digital age, it's easier than ever to analyze your data for the goals you set. Here's where to start.

Science & Technology | Social Media

Instagram Analytics: Which Metrics Really Matter?

These key figures can help you measure your reach and make smart moves that engage audiences to interact with your brand.

Science & Technology | Social Media

The Social Media Analytics Showdown: What You Can Track and How

Analysis is the key to getting the results you had in mind when you created all that compelling content.

Business & Finance | Business

9 Vital Customer Analytics Every Manager Should Know - Forbes

To succeed and grow, a business needs to be able to acquire, retain, satisfy and engage their customers effectively. Customer analytics are vital for assessing how well your business does this. Let’s look at some of the key customer analytics in use tod

Business & Finance | Marketing

3 Things you ABSOLUTELY Need to Be Tracking in Your Marketing Efforts - Predictable Profits

Marketing means work — possibly the most important work you’ll put into your business. After all, as management consultant Peter Drucker says, marketing and innovation are the only things that grow a business (all other operations are costs). If you�

Science & Technology | Social Media

9 of the Best Free Social Media Analytics Tools

Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friend…

Business & Finance | Social Media

What is Analytics

What is Analytics and what are the types of platforms that help online marketers drive better marketing decisions. Here are 10 types of analytics systems.