#GenZ

Miscellaneous | Other Stuff!

Revised Guidelines Redefine Birth Years and Classifications for Gen X, Millennials, and Generation Z

The age ranges and birth years for Generation Z are now included with Millennials, Generation X, and Baby Boomers in Pew Research's official generational definitions.

Miscellaneous | Opinion

Faith Salie on the Gen Z putdown "OK, Boomer"

For the young people of Generation Z, who have inherited from their elders a world full of rising waters, disappearing species, crippling debt and crumbling ...

Politics | The Hall of Idiots

The New Generation Is Young, Woke And Ignorant Of History | Daily Wire

On Thursday's episode of "The Ben Shapiro Show," Shapiro dismantles Rep. Alexandria Ocasio-Cortez's claim that the new generation is more knowledgable of American history than previous generations. Video and partial transcript below:

News | Interesting Links

Where Millennials end and Generation Z begins | Pew Research Center

Pew Research Center now uses 1996 as the last birth year for Millennials in our work. President Michael Dimock explains why.

Business & Finance | Advertising/Marketing

5 myths about marketing to Gen Z—from a member of Gen Z | AdAge

Brand loyalty and brick-and-mortar stores? You might want to update your Gen Z playbook.

Psychology | Parenting and Kids

Gen Z More Likely to Report Mental Health Concerns

Welcome to the Monitor on Psychology digital edition! This interactive format allows you to easily read, share with friends, and click on web links to get further resources.

Psychology | Parenting and Kids

More Than 90% of Generation Z Is Stressed Out | Time

The American Psychological Association's 2018 Stress in America report shows that stress and mental health issues are common in Gen Z.

Science & Technology | Social Media

3 things to know about marketing to Generation Z

Generation X became Generation Y. Millennials are growing up. And now marketers are shifting focus to "Gen Z" — the next major consumer group, comprised of teenagers who are younger than 19 today. This generation has grown up with full access to the Internet and technology. They're digital natives, and it's even tougher for brands to woo this group and win their loyalty, love and income.