#MicroInfluencers

Science & Technology | Social Media

Survey: Micro-influencers offer big rewards for brand managers - PR Daily

Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign. Just how successful can a “micro-influencer” be at engaging his or her audie

Business & Finance | Marketing

Small Businesses Find Micro-Influencers A Good Marketing Avenue

Statistics suggest smaller niche players may wield more influence than major social media influencers when it comes to effective marketing. Micro-influencers are also seen as more cost-efficient.

Business & Finance | Marketing

5 Steps Brands Need to Take When Working with Micro-Influencers - Forbes

Credit: pexels.com If you scroll through Twitter or Instagram, you can see a lot of Influencers with huge social media following. These people are a gold mine for those whose target audience is, well basically, everyone. But what if your product fits in v