Science & Technology | Social Media

Why Posting to Facebook Without Paying Is a Waste of Time | DigitalNext - AdAge

Use your marketing team's time and the dollars you're spending with your agency on promoted "thumb stopping" content, Mike Proulx argues.

Science & Technology | Social Media

Inside Social Media's Black Market: The Follower Factory - The New York Times

Everyone wants to be popular online. Some even pay for it. Inside social media’s black market.

Science & Technology | Social Media

How to Write Posts That Actually Get Read and Shared

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He's investing a ton of time and effort into creating posts, but they are not getting any engagement. I

Science & Technology | Social Media

What Does Twitter’s Algorithmic Feed Mean for Social Marketing? - Fortune

Last week saw a major shift in the new media landscape, as Twitter switched all of its users to a so-called “algorithmic feed.” That means users will be more likely to see tweets that match their own preferences, rather than just the most recent ones. At the same time, Instagram was reported to be testing similar changes.

Business & Finance | Social Media

9 Steps for Planning Your Next Social Advertising Campaign

9 Steps for Planning Your Next Social Advertising Campaign by Douglas Karr on Marketing Technology Blog