#brand

Miscellaneous | Interesting Links

How Nestlé Expanded Beyond the Kitchen

Early overseas expansion and aggressive acquisitions built the company, founded in 1867, into a power that now sells more than 2,000 brands around the world.

Business & Finance | Advertising/Marketing

Are Branding Agencies Still Relevant?

The old way of designing brands is in desperate need of a rethink, writes Edenspiekermann's Paul Woods.

Advice & Self-Help | Advice

A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living

The sooner you take control of how you define yourself, the sooner you can get on with achieving the most important goals in your life.

Advice & Self-Help | Advice & Self-Help

You Had Me At Hello: The Science Behind First Impressions

Maybe it's true that you never get a second chance to make a first impression. People are judging your personality from the first word you speak, scientists say. Try it yourself with our quiz.

Business & Finance | Business & Finance

50 Example Mission Statements

Mission Statement (What You Do): A one-sentence statement describing the reason an organization or program exists and used to help guide decisions a