#genz

Psychology | Parenting and Kids

Gen Z More Likely to Report Mental Health Concerns

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Psychology | Parenting and Kids

More Than 90% of Generation Z Is Stressed Out | Time

The American Psychological Association's 2018 Stress in America report shows that stress and mental health issues are common in Gen Z.

Science & Technology | Social Media

3 things to know about marketing to Generation Z

Generation X became Generation Y. Millennials are growing up. And now marketers are shifting focus to "Gen Z" — the next major consumer group, comprised of teenagers who are younger than 19 today. This generation has grown up with full access to the Internet and technology. They're digital natives, and it's even tougher for brands to woo this group and win their loyalty, love and income.