#marketingstrategy

Business & Finance | Advertising/Marketing

7 Steps to a Cohesive Brand Content Strategy | Inc

Are you making the biggest mistake most marketers make? Here's how to avoid it.

Business & Finance | Advertising/Marketing

Five Tips For Developing A Successful Instagram Marketing Strategy

Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.

Business & Finance | Advertising/Marketing

Brand Positioning: Six Elements Great Companies Use To Differentiate

In building or evolving a brand’s position, there are a few key steps that simply can’t be skipped or circumnavigated without significant repercussions.

Business & Finance | Advertising/Marketing

Why Marketing Your Product Is More Important Than The Product Itself

People do business with brands that they trust. Creating a relatable brand story can be just as powerful as advertising strategies that analyze conversion rates and individual shopping habits – and even more powerful than the product itself.

Business & Finance | Advertising/Marketing

Why You Need Keyword Benchmarking in Your SEO Strategy

You need a smart, competitive SEO strategy, and competitive keyword benchmarking is the best way to make sure your content is at the top of the ranks.

Business & Finance | Marketing

5 ways to bring your email marketing strategy out of the Jurassic Period

"That thing out there ... that is no dinosaur," exclaims Chris Pratt’s character, Owen, in the movie Jurassic World. Can the same be said about your email marketing strategy?