#promotion

Miscellaneous | Social Media

20th Century Fox Gives Real Apology for a Fake News Campaign

A promotion tactic for “A Cure for Wellness,” which set up false news sites that put out articles that were widely shared, fell flat, as did the film’s projected ticket sales.

News | Interesting Links

The agency game: Six tips for choosing an agency

Answer the following six questions and you’ll have a great chance of choosing an agency that will be your company's perfect creative collaboration partner.