Ask any business owner or salesman, and they will tell you the same thing; every meeting, phone call or email with a potential client is essentially a job interview. Ask anyone who has ever conducted a job interview, and they will tell you that they are all looking for experts in their field. This poses a very important question for anyone who is just starting out in their business:
How Does a Business Let Potential Clients Know That They are Dealing with an Expert?
Starting a business is an exciting adventure. It can mean financial freedom, more time for you to enjoy with friends and family and, most importantly, no boss to answer to. In order for all that to happen, however, your company must be making money, which means your brand has to be visible to potential clients. Many business owners are eager to start marketing their company right away, but don't exactly know where to start. Below is some advice that was freely given to me when I started JEL Marketing Strategies. I hope it helps.
