#influencemarketing

Business & Finance | Marketing

Think big, go small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest.

Science & Technology | Social Media

Instagram Influence Marketing: What Two College Student Projects Taught Us - Forbes

The even savvier students have questions, such as: How does Instagram influence start and what is the social cost of allowing brands into an otherwise organic feed?