#marketing

News | News

Online and Offline marketing Intigration to Grow Your Business

To grow your business, you have to find a balance while using offline and online marketing methods. Here are some tips to consider

Business & Finance | Business & Finance

6 ways to get new clients without paying for marketing and advertising - Business Insider

Jen Glantz became her own PR person to save money, and steadily grew her clientele through social media, personal branding, and networking.

Business & Finance | Business & Finance

Tips to Optimize Your Paid Search Campaigns | Inc.

Paid search efforts are only as effective as you make them. Use the optimization tips here to improve your PPC results.

Business & Finance | Advertising/Marketing

How Mr. Whipple Made Advertising History | Mental Floss

Dick Wilson, the star of more than 500 Charmin toilet paper commercials, became one of the most recognizable faces in the country.

Visual Arts | Design & Illustration

There’s a way to pick the absolute best images for your content: Apply AI

Is there a data-driven — or even better, an AI-driven — process for gaining deeper insight into which images are more likely to engage users?

Business & Finance | Advertising/Marketing

These College Dropouts Have Built A Fast-Growing Business Creating Viral Ads That Look Like Memes

Low-brow jokesters Reid Hailey and Derek Lucas are thriving in an ad apocalypse by making some of the internet’s most widely shared memes for big brands like Bud Light, Netflix and Activision.

Business & Finance | Business & Finance

LinkedIn Advertising Best Practices from 15 Marketing Experts

We reached out to business owners and marketing leaders for their top LinkedIn advertising best practices. Hoping to get your brand in front of a professional audience? Take in these pieces of expert advice.

Business & Finance | Advertising/Marketing

What You Need to Know About Rebranding in the Era of Covid-19 | Inc.

With the pandemic reshaping the world, here's a few tips on how to reshape your brand.

Science & Technology | Social Media

How To Create More Engaging Facebook Ads

Facebook ads are exceedingly common, which can make it hard to create ones that actually get users’ attention.

Science & Technology | Technology

10 social media mistakes and how to avoid them

Learn how to sidestep common social media mistakes when using popular platforms like Facebook, Instagram and Twitter to grow your business.

Business & Finance | Business

How to Market to Consumers At Home

You aren't the only business owner trying to figure it out, but here are some ways to get started.

Business & Finance | Business

Six Ways To Make The Most Of Your LinkedIn Content Marketing

The content you choose to focus on, whether that be in terms of creating it yourself, posting it, liking it or commenting on it, is the springboard off of which others will engage with you.

Business & Finance | Marketing

5 Tips to Kick Off a Content Marketing Strategy the Right Way | Inc.

There is a direct correlation between the quality of the content your company produces and the strength of your brand.

Science & Technology | Social Media

Why You Really Only Need 1,000 Fans To Be Successful

You don't need millions of fans to make a six-figure income through social media.

Business & Finance | Business

Why aren’t banner ads as effective any more?

Banner ads definitely have their purpose, but times are changing and so is their effectiveness. It’s vital to know when they work and when they don’t. Also, what should you use to advertise instead of banner ads? Here are some key questions answered as we

Entertainment | Podcasts

5 Podcasts That Will Make You a Better Marketer

In as little as ten minutes a day, you can refine your marketing skills and apply new strategies to your business. These five podcasts offer digestible and actionable tips and tricks from expert marketers that cater to even the busiest professionals. Add

Business & Finance | Marketing

How to Engage Hundreds of Micro-Influencers to Scale Your Brand

To get your product and company maximum exposure, consider utilizing micro-influencer marketing to generate content and make more sales.

Business & Finance | Business & Finance

Top 6 Marketing Money Wasters

Avoid these common but costly mistakes to save yourself headaches and cash.

News | Interesting Stuff

How to advertise a podcast in 2020 | TechCrunch

This is how you stay up-to-date on growth marketing tactics — with advice that’s hard to find elsewhere.

Business & Finance | Business

How to Make your Podcast a Successful Lead Generator | Inc.

As the podcast space becomes more congested, a well-positioned content strategy is integral for success. Use these tips to craft your podcast as a lucrative lead-generation tool.

Business & Finance | Business

5 Exciting Email Marketing Trends to Watch in 2020 | Inc.

Happy email subscribers equal higher engagement rates and conversions.

Science & Technology | Social Media

Getting started with Instagram: A guide for marketers

Instagram has gone from a startup to one of the world's biggest social media sites in just a decade and to stand out on the platform brands must get ready to flex their creative muscles in the pursuit of engaging, highly-visual content. 

Business & Finance | Advertising/Marketing

How Jeep landed Bill Murray for its 'Groundhog Day' Super Bowl ad

Persuading Murray to reprise his role came down to a chance meeting, a lengthy letter and surprise call two weeks before the game.

Business & Finance | Business

How to Increase Web Traffic – 9 Essential SEO Tips

We've reached out to marketers, content creators, and SEO experts to ask them about the best ways to increase web traffic on your site.

Business & Finance | Advertising/Marketing

Planters pauses Mr. Peanut funeral campaign after Kobe Bryant's death

Planters paused its ad campaign about Mr. Peanut's "death" after Kobe Bryant and eight others died in a helicopter crash Sunday.

Business & Finance | Business

Here's How One Popular Stock Site Can Give You Millions of Images--for Free | Inc.com

We live in an undeniably visual world--so a marketing strategy that includes compelling images is crucial to any brand's success....

Business & Finance | Business & Finance

9 keys to measuring content marketing success

Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly. If you want your marketing campaigns to work, you’d better be ready to work. Brainstorming,

Business & Finance | Business & Finance

How to Bootstrap Your Content Marketing | Inc.

You don't need a lot of money to be effective with content marketing. Here is how you do it the right way.

Business & Finance | Business & Finance

Five Steps To Brand Yourself In 2020

Personal branding helps you build authenticity, trust, credibility, and connections.

Business & Finance | Marketing

4 Content Marketing Resolutions to Boost Brand Awareness in 2020 | Inc.

Marketers in 2020 must produce consistent, high-quality content to build their brand. Adopt these four resolutions to boost brand awareness in 2020.

Business & Finance | Business

How Sales Teams Can Use Marketing Content to Close More Deals

Content that doesn't get used is content that gets wasted. Garrett Moon explains how to help sales teams use content and marketing assets effectively.

Science & Technology | Social Media

12 social media trends to watch in 2020

As we close this decade down, there’s no doubt that social media will play a growing role in our lives for the foreseeable future.

Business & Finance | Marketing

Advertising As We Know It Is Dead

Recent reports indicate that brand advertising is in trouble.
Short-term, disposable viewership is an unfortunate byproduct of the digital age. Sustainable brand-building advertising campaigns designed to create and reinforce brand loyalty will be a thin

Science & Technology | Social Media

How Facebook learns what you buy at physical stores to show you ads

Facebook learns about what users are buying in order to serve them ads that reflect what they're likely to spend money on.

Business & Finance | Advertising/Marketing

8 advertising trends experts predict will die out in 2020 | AdAge

It's a new year, a new decade and a new opportunity for some different trends to thrive.

Entertainment | Podcasts

Why Podcasts Should Be Your Top Marketing Priority Next Year

If 2019 was the year audiences discovered podcasts, 2020 is shaping up to be the year marketers follow suit.

Business & Finance | Marketing

Influencer Marketing is Exploding on LinkedIn. Here's How it Can Drive Dollars for Your Brand | Inc.

Actually...don't do for the gram. If you're selling to other businesses on social, better turn your attention (and resources) to this plaform instead.

Business & Finance | Business & Finance

The 5 Times a CEO Should Always Send a Personal Email to Clients

Here's when you should be the one to disseminate information to clients and customers.

Entertainment | Podcasts

How to Start A Podcast To Attract Money And Clients

What is the secret of podcasting success? Ask a person who has reached three million listeners.

Business & Finance | Marketing

How To Leverage LinkedIn To Build Your Personal Brand

If you are not on LinkedIn, you're minimizing your chances of becoming a brand and being discovered.

Business & Finance | Business & Finance

6 Ways To Grow Your Local Business With Digital Marketing

If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a bu

Science & Technology | Science & Technology

Internet of Things: What it brings to the table - Market Business News

The Internet of Things or IoT will be here when all devices are smart and communicate with each other via the Internet. It won't be long.

Business & Finance | Advertising/Marketing

Marketing Is More Than Just Advertisements. Here's 3 Ways to Create a Successful Marketing Strategy

Marketing for e-commerce and business is more than advertisements and ad campaigns. Here are three foundational inputs that are required to make a marketing strategy that succeeds.

Business & Finance | Business

4 Proven Sales Techniques for Introverts

Hate making the hard sell to strangers? Learn these techniques to make sales without going too far outside your comfort zone.

Business & Finance | Business

10 Effective Email Marketing Tips Small Businesses Can Use

Reaching out via email can bring strong returns—or dead silence. Here are some ways you can draw in readers and improve engagement with what you send.

Business & Finance | Marketing

The State Of Influencer Marketing: Growing

Marketers' investments in influencers continue to rise, and a push toward authenticity leads to a broader set of influencer partners.

Business & Finance | Advertising/Marketing

15 crucial content marketing resources and tools

Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets. When Apple turned “there’s an app for that” into a global catchphrase in 2009, the company promised

Business & Finance | Advertising/Marketing

Exploring America’s digital advertising trends

Digital media is ubiquitous in American life, coinciding with and driving significant growth in spending on related advertising. However, with so much scale and so many problems to address, there is also substantial public discussion around regulation and

Business & Finance | Marketing

How to Use Podcasting to Help Your Brand

The ubiquitous multimedia platform can broaden your reach grow your bottom line.

Science & Technology | Social Media

How Is Influencer Marketing Changing?

How is influencer marketing changing? This question was originally answered on Quora by Steve Oriola.

Science & Technology | Social Media

How to Reach Your Target Audience on Social Media More Effectively | Inc.

Billions of people around the world use social media, so it's an effective way to reach your target market wherever they may be.

Science & Technology | Social Media

How a Dentist Used Social Media to Reach 7 Figures in Revenue

Her social media strategies also helped patients overcome their fears.

Business & Finance | Advertising/Marketing

Mustard ice cream is now a thing, thanks to a French’s creation for National Mustard Day | The Drum

Mustard brand French’s has created something nobody was asking for just in time for National Mustard Day this Saturday (3 August) – Mustard Ice Cream. The limited-edition ice cream was developed with Coolhaus Ice Cream to bring together two American class

Business & Finance | Marketing

Is Your Company Ready for Content Marketing? | Inc.

Before getting started, be sure you're able to give your content the attention and time it deserves (and needs).

Science & Technology | Social Media

Influencer Marketing: A Phony Industry Based On False Premises

No, influencers are not going to rule the world. At least not the kind of influencers we’ve seen so far. Some people will attain positions where they can help change things or sell products and services, but it won’t be thanks to some trashy industry base

Science & Technology | Social Media

How starting a conversation boosts social media engagement - PR Daily

As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Here are some tips. How can PR pros break the ice and start a conversation? Even the most extroverted among us f

Business & Finance | Marketing

The Best Social Media Management Tools for Small Businesses | Digital Trends

Social media is a great way to spread the word about your business, connect with customers and network within your niche. There are some online tools that can help you schedule posts, keep track of engagement and much more. Here's the best social media ma

Business & Finance | Business

How startups can make influencer marketing work on a budget | TechCrunch

Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because for them, it’s really not delivering the results to justify the hype...

Business & Finance | Business

Pizza Hut is bringing back its classic red roof logo

It's 1967 all over again for the pizza chain.

Business & Finance | Advertising/Marketing

7 Steps to a Cohesive Brand Content Strategy | Inc

Are you making the biggest mistake most marketers make? Here's how to avoid it.

Business & Finance | Advertising/Marketing

Learn How to Effectively Scale Your Content Marketing

Dive into essential content marketing skills with the Complete Content Marketing Master Class Course.

Science & Technology | Social Media

Agencies voice concerns that Instagram is killing organic reach

Scores of Instagram users and agencies recently took to the social network to voice concerns over a sudden dip in engagement on their posts. Speculation around an algorithm change was dispelled by an Instagram spokesperson, but it’s left a question mark

Business & Finance | Advertising/Marketing

5 myths about marketing to Gen Z—from a member of Gen Z | AdAge

Brand loyalty and brick-and-mortar stores? You might want to update your Gen Z playbook.

Science & Technology | Social Media

Survey: Micro-influencers offer big rewards for brand managers - PR Daily

Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign. Just how successful can a “micro-influencer” be at engaging his or her audie

Business & Finance | Marketing

Your Guide to Highly Addictive Product Marketing, According to Slack | Inc.

Here's how workplace messaging unicorn, Slack, uses copywriting to make its product addictive--and you can too.

Business & Finance | Advertising/Marketing

Five Tips For Developing A Successful Instagram Marketing Strategy

Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.

Business & Finance | Advertising/Marketing

7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales – Adweek

Grilling the Golden Arches has become a marketing mainstay for BK. We look back at each recent campaign.

Business & Finance | Marketing

Digital Marketers: Get Your Startups On The Fast Track

As a marketer, working with startups requires understanding the full scope of the digital marketing process -- including the skills you outsource.

Entertainment | Movies & Other Stuff

10 Great Movies That Flopped Because of Bad Marketing « Taste of Cinema

Editing is perhaps the most important part of filmmaking – it’s what sets the medium apart from theater or photography. Movie trailers are an attempt to

Business & Finance | Advertising/Marketing

Brand Positioning: Six Elements Great Companies Use To Differentiate

In building or evolving a brand’s position, there are a few key steps that simply can’t be skipped or circumnavigated without significant repercussions.

Business & Finance | Advertising/Marketing

Why Marketing Your Product Is More Important Than The Product Itself

People do business with brands that they trust. Creating a relatable brand story can be just as powerful as advertising strategies that analyze conversion rates and individual shopping habits – and even more powerful than the product itself.

Business & Finance | Advertising/Marketing

10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019

Instagram marketing can help you scale your brand quickly, and these tools can help you do that.

Humor | Humor

Learn to drive traffic and sales through social media marketing for $29

This 10-course social media master class bundle dives into everything from Facebook to influencer marketing.

Travel | Travel

Why Some Airlines Bring Back Classic Paint Jobs Decades After They Vanish From the Skies

Old liveries sometimes give carriers a cool new image

Business & Finance | Advertising/Marketing

Steve Jobs Figured Out Branding 40 Years Ago. Why Are We Still Reinventing It?

Weirdly every entrepreneur wants to be like Jobs but they don't bother to master the basics.

Business & Finance | Marketing

6 Best Ways To Repurpose Your Old Content - Relevance

I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less. There is no doubt that content…

Business & Finance | Marketing

The Hands-Off Method of Online Marketing That's Both Fast and Easy

You don't have to do all the work yourself when it comes to marketing your passive income site. That's where affiliate marketing comes in.

Science & Technology | Technology

The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest

Discover the best hours and days to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest.

Science & Technology | Social Media

3 Key Impacts of Facebook's Latest Changes on Brands

This is what Zuckerberg's latest announcement means for your business

Business & Finance | Advertising/Marketing

How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry

Ogilvy is known for creating innovative and iconic media campaigns, for some of the world’s leading brands. Staying on top of the rapidly evolving ad industry takes constant effort.

Business & Finance | Advertising/Marketing

Branding vs Marketing: Innovative Solutions In Today's Digital Marketplace

Branding and marketing are two slices of a pie that gives companies a competitive edge over others in their industry. They differ slightly, but both of these things are needed for companies’ long term survival. Branding deals with an image and message t

Business & Finance | Advertising/Marketing

Why You Need Keyword Benchmarking in Your SEO Strategy

You need a smart, competitive SEO strategy, and competitive keyword benchmarking is the best way to make sure your content is at the top of the ranks.

Science & Technology | Technology

When Is the Best Time to Post on Instagram in 2019? [Cheat Sheet]

If a person posts to Instagram, but nobody's online to see it, does it make a sound? Read on to discover the best time and day to post on Instagram so your content can generate the most engagement.

Business & Finance | Blogging

How to Turn a Single Blog Post Into a Month's Worth of Content Marketing | Inc.com

Creating high-quality marketing content on a regular basis is tough for any brand. Here's how to create a month's worth of it from a single blog post.

Business & Finance | Advertising/Marketing

A Bonkers ’70s Car Chase Ends in a 3-Way Flavor Collision to Announce the Newest Coke – Adweek

Wieden Kennedy introduces Orange Vanilla Coke, the brand’s first new flavor in 12 years.

Business & Finance | Advertising/Marketing

Hey Brands! Here Are 6 Actions You Can Take Now to Improve Agency Relationships – Adweek

Here are six things you can do as the client to take responsibility for the brand-agency partnership.

Science & Technology | Social Media

How to Use Visuals Effectively for Social Media Marketing

If a picture is worth a thousand words, then a meme or infographic must be worth a thousand likes, right?……

Business & Finance | Marketing

7 Women in Marketing to Watch Out For | DigitalMarketer

These 7 women are taking the lead in key areas of digital marketing. Here's who you should watch out for, because you need to be listening to and learning from all of them.

Business & Finance | Marketing

How To Use Marketing Automation Tools To Build Your Personal Brand

Automation tools can save you time and resources and help you create a strong voice online.

Business & Finance | Marketing

Three Skills a Marketer Should Have to Master Instagram

Do you use Instagram for business? Here are 3 skills you should have to play and master Instagram and the game of visual marketing.

Business & Finance | Business

How To Build A Brand Through Social Media

Social media is an incredible tool to grow a business. Designers Anne Maxwell Foster and Suysel dePedro Cunningham of Tilton Fenwick used social media to get press features, clients, and brand partnerships. Here's how they did it and their top 10 tips for

Business & Finance | Marketing

The Ultimate Guide to Creating a Successful Content Marketing Strategy in 2019

The start of a new year calls for new resolutions and inspiration. This holds true for your content marketing strategy as well. Blog posts and topics that worked last year might not find similar traction this year. In order to ensure success, you must sta

Business & Finance | Business

Why Gillette's New Ad Campaign Is Toxic

While it focuses on important social issues related to masculinity, Gillette has alienated a large proportion of its target market. This article provides a historical perspective on Gillette's "Best a Man Can Get" campaign and explains what has gone wrong

Business & Finance | Marketing

The 9 Worst Things Your Business Can Do on Social Media (And What to Do Instead) - SMALL BIZ AHEAD

Even if you understand the ins and outs of using social media from your personal experience, running a social media account for your business is a whole different ballgame. One insensitive post can garner negative coverage and public backlash, and even ha

Business & Finance | Advertising/Marketing

Facebook Marketing in 2019: A Study of 777M Facebook Posts

We looked at more than 777 million Facebook posts from 2018. Here's what you need to know to guide your Facebook marketing strategy in 2019.

Business & Finance | Marketing

Listen Up: 4 Reasons To Make Podcasts Part Of Your Digital Marketing Strategy

When you think of digital marketing platforms, are podcasts one of the avenues that come to mind? I would guess……

Science & Technology | Social Media

A 23 Step Social Media Marketing Checklist for 2019 [Infographic]

Looking to make sure you stay on track with your social media marketing efforts in 2019? This checklist will help.

Science & Technology | Social Media

Proving the ROI of influencer marketing is challenging but it can be done

Marketers have singled out measuring ROI as one of the biggest challenges they have with influencer marketing, but there are ways it can be done.

Advice & Self-Help | Advice From Bobby

How To Talk Your Way Out Of A Traffic Ticket

Here is a magical marketing secret with the side benefit of saving you money on traffic tickets. In marketing you often need the cooperation of others to get what you want. The path to attracting high-paying clients is paved with the cooperation of others

Science & Technology | Social Media

10 Improvements Influencer Marketing Has To Make In 2019

If influencer marketing wants to move from a line item in the "experimental" budget to a line item in the media budget, the industry will need to continue to mature in 2019.

Business & Finance | Marketing

Debunking The Cliches: Five Digital Marketing Myths, Busted

With so much misinformation online regarding digital marketing, it can be extremely challenging for a marketer to know what to believe, let alone develop a smart strategy.

Entertainment | Entertainment

Best Marketing Consultant Los Angeles Has To Offer

Looking for the best internet marketing consultant los angeles has to offer? You just found him. Read why our marketing help will boost your business to new

Science & Technology | Technology

What’s next for 2019? Influencer marketing trends | ZDNet

Will professional influencers become all the rage in 2019 – or will they disappear as the next new influential technology arrives?

Science & Technology | Tech

How To Start, Manage and Grow Your Social Network Without a Huge Time Commitment

Owning or managing all marketing for a small business is hard! Without a large staff (or, let’s be honest, any staff) you probably find yourself pulling long days and fulfilling a variety of roles…

Business & Finance | Business

5 Fast-Growing Businesses Reveal Their Shared Secret To Success

There’s one thing all of these startups have in common and that has played a major role in their success. The best part? It’s a free resource that’s available to your business, too.

Business & Finance | Advertising/Marketing

8 Old School Marketing Tactics That Work for Social Media

Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue […]

Science & Technology | Social Media

Forget celebrity influencers - reach micro-influencers who impact your brand

Celebrity endorsements may not have the traction we think - fake followers included.Takumi thinks it has found a better way - with micro-influencers.

Business & Finance | Marketing

3 Examples Of Clever Content Marketing (That Built Entire Businesses)

Michael Maven reveals some real life examples where entire businesses have been built with a solid content marketing strategy.

Business & Finance | Startups

7 Different Areas of Startup Marketing Where You Can Employ Growth Hacking Tactics | Growth Hackers

Growth hacking is part science, part art. There is no template to master it; the best you can do is learn from successful growth hacks.

Business & Finance | Marketing

Influencer Marketing: How To Make Human Connections Work For Your Brand

Emotions have always played a role in consumers’ purchase decisions, and today’s digital influencers are the ideal launchpad for brands looking to form authentic bonds with audiences.

Business & Finance | Marketing

Little-Known Best Practices For Launching A Successful Influencer Marketing Campaign

Influencer-driven word-of-mouth marketing is entering a Golden Age -- the result of an explosive rise in social media usage. And marketers need to take advantage.

Business & Finance | Marketing

Content Marketing: Why Most Business Blogs Suck - Digital Doughnut

If your website is the central part of your business, you can’t afford to overlook the state of your business blog. If your website is the central part of your business, you can’t afford to overlook the state of your business blog.

Business & Finance | Advertising/Marketing

Marketing Tactics That You Should Start Doing Today

Marketing isn’t just limited to spreading awareness about your product or service

Business & Finance | Business & Finance

5 Analytics Tools to Supercharge Your Marketing Strategy

Fortunately, in today's digital age, it's easier than ever to analyze your data for the goals you set. Here's where to start.

Business & Finance | Advertising/Marketing

The state of advertising on Instagram Stories in five charts - Digiday

Spending is shifting to Instagram, with brands like Smirnoff, Nike and Stella Artois starting to spend more money on the vertical video format.

Science & Technology | Social Media

The Five Step Formula To Instagram Engagement

Instagram is today one of the fastest growing social networks in the world. Between 2014 and 2017, the number of daily active users has grown from 200 million to 500 million. The time spent on Instag…

Business & Finance | Business

Disruptor Marketing: Five No-Fail Marketing Strategies

People don't like change, but that doesn't mean your disruptive product won't be a hit.

Business & Finance | Business

Why Networking Is a Complete Waste of Time. Here's What You Should Do Instead

People bond over common interests and experiences, not hors d'oeuvres.

Business & Finance | Advertising/Marketing

How To Solve 7 Major Marketing Challenges Of 2018

Marketing industry leaders share how they're addressing some of their biggest pain points this year.

Business & Finance | Marketing

When Should You Expect to See Results from a Content Marketing Strategy?

How long does it take content marketing to work? This post looks at the key elements involved, and what you can expect.

Science & Technology | Social Media

10 essentials for your social media marketing campaigns

Sporadic tweets and banal Facebook posts just won’t cut it in today’s online world. Set clear objectives, and keep current and consistent with engaging posts and audience interaction.

Science & Technology | Social Media

How Instagram's Algorithm Works And Where Your Strategy Needs to Shift

As Instagram's algorithm changes, yesterday's marketing tactics might become less effective tomorrow. Here's how the Instagram algorithm works and how you can evolve your Instagram strategy to get the most out of the platform today.

Business & Finance | Marketing

Small Businesses Find Micro-Influencers A Good Marketing Avenue

Statistics suggest smaller niche players may wield more influence than major social media influencers when it comes to effective marketing. Micro-influencers are also seen as more cost-efficient.

Business & Finance | Business

59 Percent Of You Will Share This Article Without Even Reading It

A recent study found that 59 percent of all links shared on social networks aren't actually clicked on at all, implying that people are sharing articles without ever getting past the headlines.