#marketing

Business & Finance | Advertising/Marketing

10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019

Instagram marketing can help you scale your brand quickly, and these tools can help you do that.

Humor | Humor

Learn to drive traffic and sales through social media marketing for $29

This 10-course social media master class bundle dives into everything from Facebook to influencer marketing.

Travel | Travel

Why Some Airlines Bring Back Classic Paint Jobs Decades After They Vanish From the Skies

Old liveries sometimes give carriers a cool new image

Business & Finance | Advertising/Marketing

Steve Jobs Figured Out Branding 40 Years Ago. Why Are We Still Reinventing It?

Weirdly every entrepreneur wants to be like Jobs but they don't bother to master the basics.

Business & Finance | Marketing

6 Best Ways To Repurpose Your Old Content - Relevance

I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less. There is no doubt that content…

Business & Finance | Marketing

The Hands-Off Method of Online Marketing That's Both Fast and Easy

You don't have to do all the work yourself when it comes to marketing your passive income site. That's where affiliate marketing comes in.

Science & Technology | Technology

The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest

Discover the best hours and days to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest.

Science & Technology | Social Media

3 Key Impacts of Facebook's Latest Changes on Brands

This is what Zuckerberg's latest announcement means for your business

Business & Finance | Advertising/Marketing

How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry

Ogilvy is known for creating innovative and iconic media campaigns, for some of the world’s leading brands. Staying on top of the rapidly evolving ad industry takes constant effort.

Business & Finance | Advertising/Marketing

Branding vs Marketing: Innovative Solutions In Today's Digital Marketplace

Branding and marketing are two slices of a pie that gives companies a competitive edge over others in their industry. They differ slightly, but both of these things are needed for companies’ long term survival. Branding deals with an image and message t

Business & Finance | Advertising/Marketing

Why You Need Keyword Benchmarking in Your SEO Strategy

You need a smart, competitive SEO strategy, and competitive keyword benchmarking is the best way to make sure your content is at the top of the ranks.

Science & Technology | Technology

When Is the Best Time to Post on Instagram in 2019? [Cheat Sheet]

If a person posts to Instagram, but nobody's online to see it, does it make a sound? Read on to discover the best time and day to post on Instagram so your content can generate the most engagement.

Business & Finance | Blogging

How to Turn a Single Blog Post Into a Month's Worth of Content Marketing | Inc.com

Creating high-quality marketing content on a regular basis is tough for any brand. Here's how to create a month's worth of it from a single blog post.

Business & Finance | Advertising/Marketing

A Bonkers ’70s Car Chase Ends in a 3-Way Flavor Collision to Announce the Newest Coke – Adweek

Wieden Kennedy introduces Orange Vanilla Coke, the brand’s first new flavor in 12 years.

Business & Finance | Advertising/Marketing

Hey Brands! Here Are 6 Actions You Can Take Now to Improve Agency Relationships – Adweek

Here are six things you can do as the client to take responsibility for the brand-agency partnership.

Science & Technology | Social Media

How to Use Visuals Effectively for Social Media Marketing

If a picture is worth a thousand words, then a meme or infographic must be worth a thousand likes, right?……

Business & Finance | Marketing

7 Women in Marketing to Watch Out For | DigitalMarketer

These 7 women are taking the lead in key areas of digital marketing. Here's who you should watch out for, because you need to be listening to and learning from all of them.

Business & Finance | Marketing

How To Use Marketing Automation Tools To Build Your Personal Brand

Automation tools can save you time and resources and help you create a strong voice online.

Business & Finance | Marketing

Three Skills a Marketer Should Have to Master Instagram

Do you use Instagram for business? Here are 3 skills you should have to play and master Instagram and the game of visual marketing.

Business & Finance | Business

How To Build A Brand Through Social Media

Social media is an incredible tool to grow a business. Designers Anne Maxwell Foster and Suysel dePedro Cunningham of Tilton Fenwick used social media to get press features, clients, and brand partnerships. Here's how they did it and their top 10 tips for

Business & Finance | Marketing

The Ultimate Guide to Creating a Successful Content Marketing Strategy in 2019

The start of a new year calls for new resolutions and inspiration. This holds true for your content marketing strategy as well. Blog posts and topics that worked last year might not find similar traction this year. In order to ensure success, you must sta

Business & Finance | Business

Why Gillette's New Ad Campaign Is Toxic

While it focuses on important social issues related to masculinity, Gillette has alienated a large proportion of its target market. This article provides a historical perspective on Gillette's "Best a Man Can Get" campaign and explains what has gone wrong

Business & Finance | Marketing

The 9 Worst Things Your Business Can Do on Social Media (And What to Do Instead) - SMALL BIZ AHEAD

Even if you understand the ins and outs of using social media from your personal experience, running a social media account for your business is a whole different ballgame. One insensitive post can garner negative coverage and public backlash, and even ha

Business & Finance | Advertising/Marketing

Facebook Marketing in 2019: A Study of 777M Facebook Posts

We looked at more than 777 million Facebook posts from 2018. Here's what you need to know to guide your Facebook marketing strategy in 2019.

Business & Finance | Marketing

Listen Up: 4 Reasons To Make Podcasts Part Of Your Digital Marketing Strategy

When you think of digital marketing platforms, are podcasts one of the avenues that come to mind? I would guess……

Science & Technology | Social Media

A 23 Step Social Media Marketing Checklist for 2019 [Infographic]

Looking to make sure you stay on track with your social media marketing efforts in 2019? This checklist will help.

Science & Technology | Social Media

Proving the ROI of influencer marketing is challenging but it can be done

Marketers have singled out measuring ROI as one of the biggest challenges they have with influencer marketing, but there are ways it can be done.

Advice & Self-Help | Advice From Bobby

How To Talk Your Way Out Of A Traffic Ticket

Here is a magical marketing secret with the side benefit of saving you money on traffic tickets. In marketing you often need the cooperation of others to get what you want. The path to attracting high-paying clients is paved with the cooperation of others

Science & Technology | Social Media

10 Improvements Influencer Marketing Has To Make In 2019

If influencer marketing wants to move from a line item in the "experimental" budget to a line item in the media budget, the industry will need to continue to mature in 2019.

Business & Finance | Marketing

Debunking The Cliches: Five Digital Marketing Myths, Busted

With so much misinformation online regarding digital marketing, it can be extremely challenging for a marketer to know what to believe, let alone develop a smart strategy.

Entertainment | Entertainment

Best Marketing Consultant Los Angeles Has To Offer

Looking for the best internet marketing consultant los angeles has to offer? You just found him. Read why our marketing help will boost your business to new

Science & Technology | Technology

What’s next for 2019? Influencer marketing trends | ZDNet

Will professional influencers become all the rage in 2019 – or will they disappear as the next new influential technology arrives?

Science & Technology | Tech

How To Start, Manage and Grow Your Social Network Without a Huge Time Commitment

Owning or managing all marketing for a small business is hard! Without a large staff (or, let’s be honest, any staff) you probably find yourself pulling long days and fulfilling a variety of roles…

Business & Finance | Business

5 Fast-Growing Businesses Reveal Their Shared Secret To Success

There’s one thing all of these startups have in common and that has played a major role in their success. The best part? It’s a free resource that’s available to your business, too.

Business & Finance | Advertising/Marketing

8 Old School Marketing Tactics That Work for Social Media

Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue […]

Science & Technology | Social Media

Forget celebrity influencers - reach micro-influencers who impact your brand

Celebrity endorsements may not have the traction we think - fake followers included.Takumi thinks it has found a better way - with micro-influencers.

Business & Finance | Marketing

3 Examples Of Clever Content Marketing (That Built Entire Businesses)

Michael Maven reveals some real life examples where entire businesses have been built with a solid content marketing strategy.

Business & Finance | Startups

7 Different Areas of Startup Marketing Where You Can Employ Growth Hacking Tactics | Growth Hackers

Growth hacking is part science, part art. There is no template to master it; the best you can do is learn from successful growth hacks.

Business & Finance | Marketing

Influencer Marketing: How To Make Human Connections Work For Your Brand

Emotions have always played a role in consumers’ purchase decisions, and today’s digital influencers are the ideal launchpad for brands looking to form authentic bonds with audiences.

Business & Finance | Marketing

Little-Known Best Practices For Launching A Successful Influencer Marketing Campaign

Influencer-driven word-of-mouth marketing is entering a Golden Age -- the result of an explosive rise in social media usage. And marketers need to take advantage.

Business & Finance | Marketing

Content Marketing: Why Most Business Blogs Suck - Digital Doughnut

If your website is the central part of your business, you can’t afford to overlook the state of your business blog. If your website is the central part of your business, you can’t afford to overlook the state of your business blog.

Business & Finance | Advertising/Marketing

Marketing Tactics That You Should Start Doing Today

Marketing isn’t just limited to spreading awareness about your product or service

Business & Finance | Business & Finance

5 Analytics Tools to Supercharge Your Marketing Strategy

Fortunately, in today's digital age, it's easier than ever to analyze your data for the goals you set. Here's where to start.

Business & Finance | Advertising/Marketing

The state of advertising on Instagram Stories in five charts - Digiday

Spending is shifting to Instagram, with brands like Smirnoff, Nike and Stella Artois starting to spend more money on the vertical video format.

Science & Technology | Social Media

The Five Step Formula To Instagram Engagement

Instagram is today one of the fastest growing social networks in the world. Between 2014 and 2017, the number of daily active users has grown from 200 million to 500 million. The time spent on Instag…

Business & Finance | Business

Disruptor Marketing: Five No-Fail Marketing Strategies

People don't like change, but that doesn't mean your disruptive product won't be a hit.

Business & Finance | Business

Why Networking Is a Complete Waste of Time. Here's What You Should Do Instead

People bond over common interests and experiences, not hors d'oeuvres.

Business & Finance | Advertising/Marketing

How To Solve 7 Major Marketing Challenges Of 2018

Marketing industry leaders share how they're addressing some of their biggest pain points this year.

Business & Finance | Marketing

When Should You Expect to See Results from a Content Marketing Strategy?

How long does it take content marketing to work? This post looks at the key elements involved, and what you can expect.

Science & Technology | Social Media

10 essentials for your social media marketing campaigns

Sporadic tweets and banal Facebook posts just won’t cut it in today’s online world. Set clear objectives, and keep current and consistent with engaging posts and audience interaction.

Science & Technology | Social Media

How Instagram's Algorithm Works And Where Your Strategy Needs to Shift

As Instagram's algorithm changes, yesterday's marketing tactics might become less effective tomorrow. Here's how the Instagram algorithm works and how you can evolve your Instagram strategy to get the most out of the platform today.

Business & Finance | Marketing

Small Businesses Find Micro-Influencers A Good Marketing Avenue

Statistics suggest smaller niche players may wield more influence than major social media influencers when it comes to effective marketing. Micro-influencers are also seen as more cost-efficient.

Business & Finance | Business

59 Percent Of You Will Share This Article Without Even Reading It

A recent study found that 59 percent of all links shared on social networks aren't actually clicked on at all, implying that people are sharing articles without ever getting past the headlines.

Business & Finance | Advertising/Marketing

Copywriter Who Scored a Job at McCann by Posing as Fearless Girl Talks Breaking Into Advertising – Adweek

Jade Delaney ‘has taken it all in her stride,’ said McCann Bristol managing director Andy Reid.

Business & Finance | Marketing

The Difference between Traditional Marketing and Digital Marketing

Which strategy for marketing will provide me the perfect reach and most quantifiable profit for the income I spend? That is the question promoters are dealing with each day. Traditional marketing Vs Digital marketing is still among the real discussions in

Business & Finance | Advertising/Marketing

Best Instagram Marketing Tactics for An Early Stage Business

Instagram is helping a lot of small and big businesses in the brand building and generating sales.

Business & Finance | Marketing

5 Branding Tips If You're an Entrepreneur on a Budget

Ever hear of a brand style guide? That's the very first thing you'll need.

Business & Finance | Business

How to use Whatsapp as a Business Tool: 3 Easy Tips

Whether you own a restaurant or a toy store, WhatsApp can be your best business buddy.

Business & Finance | Marketing

5 Tactics to Drive Website Traffic That Aren't SEO

Although all businesses with an online presence should invest in search engine optimization, it isn't the end-all, be-all when it comes to driving traffic to a professional website.

Food & Drink | Food

Don't Worry! IHOP Name Change Is Just a Burger Promotion | InvestorPlace

The recent IHOP name change is nothing to worry about as the company is just looking to promote its new Ultimate Steakburgers.

Science & Technology | Social Media

Social Media Engagement is the New Social Media Marketing: How To Do It Well

As social media platforms evolve to reward so reward authentic social media behaviour, social media engagement has become a vital part of any marketing strategy. Here's a look into why we think social media engagement is so important and how you can

Business & Finance | Advertising/Marketing

Measuring the Effectiveness of Digital Content Marketing: Insights from the 2018 Intelligent…

Authored by Prema Srinivasan

News | Interesting Stories

IHOP Is Changing Its Name And The Internet Can't Handle It | HuffPost

The new name is "IHOb," but the company won't release what the "b" means until June 11.

Business & Finance | Business & Finance

Video Is King But YouTube Wears The Crown: How To Become A YouTuber

With over a third of all internet users using the platform, Youtube is the place to be. Over 300 hours of video are added every minute— so you better get started!

Business & Finance | Marketing

How To Use Instagram To Grow Your E-Commerce Business (With Zero Budget)

Instagram has over 800 million monthly active users and the platform is a great marketing tool if utilized effectively. Let’s take a look at ways you can use this visual-based social media platform to build your brand and grow your following without spe

Science & Technology | Social Media

The do's and don’ts of hashtags

How to grow your reach and engagement with hashtags.

Science & Technology | Social Media

How To Make The Most Of Social Media Marketing

How can I do social media marketing? This question was originally answered on Quora by Frits Habermann.

Science & Technology | Web Design

Top 5 Web Design Strategies to Make Your Website Look Fresh & Up To Date

Top 5 Web Design Strategies to Make Your Website Look Fresh & Up To Date on WebDesignDev.com, your #1 web design blog.

Business & Finance | Business

10 most effective social media tools for PR pros | Articles | Social Media

Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. Here’s the software to help you stay on top of it all.

Science & Technology | Social Media

Use These Tips to Crack LinkedIn’s Algorithm and Generate More Leads

When it comes building a sales funnel, there has never been a better platform than LinkedIn. I’ve personally used LinkedIn as a primary lead source to grow my business and gain more than 47,0…

Science & Technology | Social Media

How to Create a Fullscreen Canvas Experience on Facebook

Imagine for a second that you can have a customer’s complete, undivided attention on social media. Instead of seeing four other posts on their feeds distracting them, all they see is yours, dominat…

Science & Technology | Social Media

The 1-2-3-4 Strategy to Drive Leads From Instagram

Instagram can make sense as part of a lead-gen strategy. The secret is a laser focus on optimizing four key elements – Content Marketing Institute

Science & Technology | Social Media

Growth Hacking Tips to Increase Your Brand Awareness Via Social Media

To reach out to more customers and increase ones awareness on social media is possible with the growth hacks tricks.

Science & Technology | Social Media

5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix it)

Is nobody engaging with your social media posts on Twitter or Instagram? Here's 5 reasons why, and how to fix it to make sure you get attention on your social media.

Business & Finance | Marketing

Site Not Mobile Friendly? You Can Kiss Your Google Rankings Goodbye

In recent years, Google has been pushing more and more to ensure all websites are mobile friendly. This makes sense as mobile searches have consistently been on the rise since 2009 and finally…

Science & Technology | Social Media

LinkedIn Prospecting: How to Find and Connect With Future Customers : Social Media Examiner

Social Media Marketing Podcast 295. In this episode, explore how to use LinkedIn to find leads and turn them into customers with John Nemo.

Science & Technology | Social Media

How This Founder Accumulates 100M Impressions Each Month And What CMOs Can Learn From It

Getting eyes on your content is every marketer's goal. One man who gets 100M Impressions every month has some tips every marketer can benefit from.

Science & Technology | Social Media

Uncovering Instagram Bots With a New Kind of Detective Work

Marketers are increasingly concerned that too many of the influencers they pay to push their products are actually followed by a percentage of accounts that are fake.

Business & Finance | Business

Why Your Brand Plan Is More Important Than Your Business Plan

If people don't know who you are and what you represent, they won't do business with you.

Business & Finance | Marketing

How to Sell Art Online: The Ultimate Guide

Two Shopify merchants—a gallerist and pop artist—both share their personal experiences, tips, and advice to help other creators and curators sell art online.

Science & Technology | Science & Technology

Cody Emsky - Successful Steps to Advance on An Internet Marketing

Nowadays, it is very easy to earn a five figure salary by using Internet Marketing within a specific marketing field. Yet, it is better to avoid all the online bluff that promises wealth instantly. The seven basic rules are: Cody Emsky is one such expert

Science & Technology | Social Media

Instagram Unleashes the Ultimate Weapon for Marketers – Adweek

Opinion: ‘Regramming’ could encroach on Pinterest’s position as a king of brand content discovery

Business & Finance | Business

Want to Increase Attendance at Your Next Event? Use These 8 Social Media Strategies | Inc.com

Events can provide you with monumental business results. Here's how to make sure every seat is filled at your next one.

Science & Technology | Social Media

The New Facebook Algorithm 2018: Everything Marketers Need to Know

An inside look into the brand new Facebook Algorithm for 2018 with information directly from an exclusive News Feed webinar for publishers. Here's what brands and marketers need to know.

Science & Technology | Social Media

Why Posting to Facebook Without Paying Is a Waste of Time | DigitalNext - AdAge

Use your marketing team's time and the dollars you're spending with your agency on promoted "thumb stopping" content, Mike Proulx argues.

Business & Finance | Business

Why Are So Many Super Bowl Advertisers Playing the Nostalgia Card? – Adweek

There’s money in missing the past—even if the past really wasn’t so good.

Business & Finance | Advertising/Marketing

8 Old-School Branding Techniques That Will Still Work for You Today

The 'Mad Men' days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,

Science & Technology | Social Media

How To Build A Thriving Brand Presence On Instagram

There are millions of brands trying to get noticed on Instagram, here's how to stand out in the sea of sameness.

Business & Finance | Marketing

Get More (and Better) Traffic by Optimizing for Social Sharing

Do you get all the traffic you'd like for your site? Do visitors just keep pouring in, letting you meet all of your business goals with ease?

Science & Technology | Social Media

10 Social Media Tools You Need in 2018

Brands are turning to social media platforms to reach target audiences through paid and organic means. Here is a list of 10 tools that social media marketers should leverage for maximum results.

Business & Finance | Advertising/Marketing

The Five Top Trends That Will Shape Influencer Marketing in 2018

Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet ...

Science & Technology | Social Media

What is the best time to post social media?

Different platforms have different user patterns. See this guide for the peak engagement hours for each of the major social media outlets.

Business & Finance | Marketing

How To Start An SEO Campaign With (Almost) No Money

Is there a way to start an SEO campaign without a significant monetary investment?

Business & Finance | Marketing

10 Key Differences Between Designing for Print and Web

Want to know more about the difference between designing for print and designing for the web? We break it down for aspiring designers.

Science & Technology | Social Media

How to Write Posts That Actually Get Read and Shared

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He's investing a ton of time and effort into creating posts, but they are not getting any engagement. I

Science & Technology | Social Media

10 Instagram Automation Tools to Build a Massive Following

Instagram has immense power to make or break brands and influencers. For example, Halo Top Creamery increased online sales by 2,500 percent after growing Instagram followers, and the makeup company Anastasia Beverly Hills came to prominence only after the

Business & Finance | Business

5 SEO Strategies to Immediately Focus On in 2018

While Google's algorithm is constantly changing, these tactics aren't going to change anytime soon and will increase your chance of being found online.

Business & Finance | Marketing

How Digital Marketing Will Change In 2018: 15 Top Trends

New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside.

Business & Finance | Business

How to Tell Your Digital Brand Story

Your brand has a story, and you need to tell it! Here’s how to tell a digital brand story that will connect with your audience and cut through the noise.

Science & Technology | Social Media

Beware of Relying on Fake Social Media Followers. Ever Heard of 'Shadowbanning'?

It's scarily easy to grow your numbers rapidly if you're willing to resort to fake traffic. But if you do, brace yourself for the consequences.

Business & Finance | Marketing

Why 2018 is the Year of Change in Digital Marketing! - Digital Leadership Associates

It's time to step up in 2018. Falling email rates, the end of advertising and the slow death of PPC are a perfect storm for marketing, says Tim Hughes

Science & Technology | Social Media

An Updated List of Facebook's Algorithm Changes

If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm.

Science & Technology | Technology

Snapchat dangles referral traffic with link sharing from other apps

In an update to Snapchat's iOS app today, Snap began rolling out two important new features. You now can share links from other apps via the iOS share sheet,..

Business & Finance | Advertising/Marketing

The advertising industry has been living a lie

COMMENTARY: Brands have deluded themselves into believing the dream of 'the long tail.' Yet the idea of blasting ads on thousands of sites makes little sense.

Science & Technology | Social Media

3 Tips for Creating Original Social Content Your Audience Loves – Adweek

Opinion: If you’re honest with yourself, you’ll probably come to the realization that your content isn’t very original.

Business & Finance | Marketing

5 Steps to Build a Social Media Marketing Plan for 2018

It's hard to succeed without a proper social media marketing plan. Here's how to get ahead.

Science & Technology | Social Media

19 Social Media Content Tools That'll Speed Up Your Content Creation

Creating great social media content takes time. Here are 18 powerful social media content tools (and tips for creating great content in just minutes).

Science & Technology | Technology

Learn how to rank higher on Google by mastering SEO

In today's digitally driven world, it's no longer a surprise to any business that in order to remain viable and competitive, it's essential to have a strong online presence.

Science & Technology | Social Media

How I Achieved a 48% Success Rate Using Twitter for Link Building

The gripes among link builders are plentiful, but they’re also deserved. There’s the pitifully low success rate. The hours logged crafting personalized outreach. The potential brand damage from a…

Business & Finance | Marketing

10 ways to market and monetize your digital book or whitepaper

Are you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper? Here are just a few actionable tips for marketing

Business & Finance | Business

If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.

The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right.

Science & Technology | Social Media

Your Social Media Strategy Isn't Complete Without These 21 Tactics

You’re ready to take social media to the next level. But if you aren’t building the traction you hoped for, there’s usually a reason. Just like any industry, there are a set of crucially important tactics every successful social media strategy needs

Business & Finance | Advertising/Marketing

If Your Aren't Using Social Media This Way, You're Leaving Money on the Table

Building an audience organically is time-consuming and painful. Unless you use this hack.