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Bobby Ramos

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Advertising/Marketing | Business & Finance

Business & Finance | Advertising/Marketing

Elon Musk offloads 4.4 million Tesla shares after Twitter buyout

Elon Musk sold 4.4 million Tesla shares after his $44 billion acquisition of Twitter, according to Securities and Exchange Commission filings.

Business & Finance | Advertising/Marketing

The iPhone could be Apple's next subscription service target

You subscribe to Apple Music, you subscribe to Apple Arcade, and a new report says you could soon be subscribing to own an Apple iPhone.

    Business & Finance | Advertising/Marketing

    Leaked Facebook memo reveals how advertisers will be impacted following iOS 14.5 release

    Apple finally introduced iOS 14.5 this week, which comes with the long-awaited App Tracking Transparency feature to prevent third-party apps from tracking users across the web. Since the announcement of this feature, Facebook has been complaining about th

    Business & Finance | Advertising/Marketing

    4 Cheap Marketing Strategies to Try This Spring

    If you put marketing on the back burner during the ongoing crisis, you're not alone. Here are some ways to bring marketing back into your operation without breaking the bank.

    Business & Finance | Advertising/Marketing

    Tropicana ending #TakeAMimoment campaign following criticism

    Tropicana has ended a campaign in which parents are encouraged to take a moment to themselves away from their children and drink a mimosa.

    Business & Finance | Advertising/Marketing

    How Mr. Whipple Made Advertising History | Mental Floss

    Dick Wilson, the star of more than 500 Charmin toilet paper commercials, became one of the most recognizable faces in the country.

    Business & Finance | Advertising/Marketing

    Apple’s 'privacy' changes undermine international advertising best practices | VentureBeat

    Rather than fragment the ad opt-in process, we should be coming together to build an open, transparent, and privacy-centric future for digital ads.

    Business & Finance | Advertising/Marketing

    These College Dropouts Have Built A Fast-Growing Business Creating Viral Ads That Look Like Memes

    Low-brow jokesters Reid Hailey and Derek Lucas are thriving in an ad apocalypse by making some of the internet’s most widely shared memes for big brands like Bud Light, Netflix and Activision.

    Business & Finance | Advertising/Marketing

    What You Need to Know About Rebranding in the Era of Covid-19 | Inc.

    With the pandemic reshaping the world, here's a few tips on how to reshape your brand.

    Business & Finance | Advertising/Marketing

    How STAR TREK: PICARD'S Seven of Nine Channels KILL BILL - Nerdist

    The former Borg drone known as Seven of Nine has finally joined Star Trek: Picard as promised, now with a mission for vengeance.

    Business & Finance | Advertising/Marketing

    How Jeep landed Bill Murray for its 'Groundhog Day' Super Bowl ad

    Persuading Murray to reprise his role came down to a chance meeting, a lengthy letter and surprise call two weeks before the game.

    Business & Finance | Advertising/Marketing

    Bill Murray and Jeep's Super Bowl Commercial Steals the Show

    Commercial plays on classic 'Groundhog Day' flick in latest ad for Fiat Chrysler Automobile's Gladiator.

    Business & Finance | Advertising/Marketing

    All the Trailers Released During the 2020 Super Bowl So Far

    Several trailers have been released ahead of the 2020 Super Bowl, including trailers for “A Quiet Part II,” ” The SpongeBob Movie: Sponge on the Run,” “Sonic the Hedgehog,” and “Fast & Furious 9.”

    Business & Finance | Advertising/Marketing

    Planters pauses Mr. Peanut funeral campaign after Kobe Bryant's death

    Planters paused its ad campaign about Mr. Peanut's "death" after Kobe Bryant and eight others died in a helicopter crash Sunday.

    Business & Finance | Advertising/Marketing

    8 advertising trends experts predict will die out in 2020 | AdAge

    It's a new year, a new decade and a new opportunity for some different trends to thrive.

    Business & Finance | Advertising/Marketing

    Marketing Is More Than Just Advertisements. Here's 3 Ways to Create a Successful Marketing Strategy

    Marketing for e-commerce and business is more than advertisements and ad campaigns. Here are three foundational inputs that are required to make a marketing strategy that succeeds.

    Business & Finance | Advertising/Marketing

    Nvidia uses federated learning to create medical imaging AI | VentureBeat

    Nvidia is applying federated learning to medical imaging, a way to protect patient privacy without the need to remove data from hospital servers or devices.

    Business & Finance | Advertising/Marketing

    Nvidia uses federated learning to create medical imaging AI | VentureBeat

    Nvidia is applying federated learning to medical imaging, a way to protect patient privacy without the need to remove data from hospital servers or devices.

    Business & Finance | Advertising/Marketing

    15 crucial content marketing resources and tools

    Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets. When Apple turned “there’s an app for that” into a global catchphrase in 2009, the company promised

    Business & Finance | Advertising/Marketing

    Exploring America’s digital advertising trends

    Digital media is ubiquitous in American life, coinciding with and driving significant growth in spending on related advertising. However, with so much scale and so many problems to address, there is also substantial public discussion around regulation and

    Business & Finance | Advertising/Marketing

    Mustard ice cream is now a thing, thanks to a French’s creation for National Mustard Day | The Drum

    Mustard brand French’s has created something nobody was asking for just in time for National Mustard Day this Saturday (3 August) – Mustard Ice Cream. The limited-edition ice cream was developed with Coolhaus Ice Cream to bring together two American class

    Business & Finance | Advertising/Marketing

    These Vintage Diet and Food Ads From the 80s and 90s Will Actually Shock You

    We rounded up the most shocking food and diet ads from the 80s, 90s, and 2000s, so you can see what food trends we’re so glad we put on ice.

    Business & Finance | Advertising/Marketing

    7 Steps to a Cohesive Brand Content Strategy | Inc

    Are you making the biggest mistake most marketers make? Here's how to avoid it.

    Business & Finance | Advertising/Marketing

    Learn How to Effectively Scale Your Content Marketing

    Dive into essential content marketing skills with the Complete Content Marketing Master Class Course.

    Business & Finance | Advertising/Marketing

    5 myths about marketing to Gen Z—from a member of Gen Z | AdAge

    Brand loyalty and brick-and-mortar stores? You might want to update your Gen Z playbook.

    Business & Finance | Advertising/Marketing

    Five Tips For Developing A Successful Instagram Marketing Strategy

    Nowadays, it's hard to come by a brand that doesn't want to be ahead of the game on Instagram.

    Business & Finance | Advertising/Marketing

    7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales – Adweek

    Grilling the Golden Arches has become a marketing mainstay for BK. We look back at each recent campaign.

    Business & Finance | Advertising/Marketing

    Brand Positioning: Six Elements Great Companies Use To Differentiate

    In building or evolving a brand’s position, there are a few key steps that simply can’t be skipped or circumnavigated without significant repercussions.

    Business & Finance | Advertising/Marketing

    Why Marketing Your Product Is More Important Than The Product Itself

    People do business with brands that they trust. Creating a relatable brand story can be just as powerful as advertising strategies that analyze conversion rates and individual shopping habits – and even more powerful than the product itself.

    Business & Finance | Advertising/Marketing

    Taking A Stand On Authenticity In Influencer Marketing

    In an age where digital avatars are the new social influencers and an egg is the most "liked" picture on Instagram, does authenticity even exist anymore?

    Business & Finance | Advertising/Marketing

    10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019

    Instagram marketing can help you scale your brand quickly, and these tools can help you do that.

    Business & Finance | Advertising/Marketing

    Steve Jobs Figured Out Branding 40 Years Ago. Why Are We Still Reinventing It?

    Weirdly every entrepreneur wants to be like Jobs but they don't bother to master the basics.

    Business & Finance | Advertising/Marketing

    How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry

    Ogilvy is known for creating innovative and iconic media campaigns, for some of the world’s leading brands. Staying on top of the rapidly evolving ad industry takes constant effort.

    Business & Finance | Advertising/Marketing

    Branding vs Marketing: Innovative Solutions In Today's Digital Marketplace

    Branding and marketing are two slices of a pie that gives companies a competitive edge over others in their industry. They differ slightly, but both of these things are needed for companies’ long term survival. Branding deals with an image and message t

    Business & Finance | Advertising/Marketing

    Why You Need Keyword Benchmarking in Your SEO Strategy

    You need a smart, competitive SEO strategy, and competitive keyword benchmarking is the best way to make sure your content is at the top of the ranks.

    Business & Finance | Advertising/Marketing

    A Bonkers ’70s Car Chase Ends in a 3-Way Flavor Collision to Announce the Newest Coke – Adweek

    Wieden Kennedy introduces Orange Vanilla Coke, the brand’s first new flavor in 12 years.

    Business & Finance | Advertising/Marketing

    Hey Brands! Here Are 6 Actions You Can Take Now to Improve Agency Relationships – Adweek

    Here are six things you can do as the client to take responsibility for the brand-agency partnership.

    Business & Finance | Advertising/Marketing

    Super Bowl ads: what you need to know leading up to the big game

    Advertising and sport's biggest event of the year, the Super Bowl, is coming up (3 February) with a new batch of creative output from familiar and challenger brands. While most companies are still keeping their ads under wraps, we know a growing group of

    Business & Finance | Advertising/Marketing

    Facebook Marketing in 2019: A Study of 777M Facebook Posts

    We looked at more than 777 million Facebook posts from 2018. Here's what you need to know to guide your Facebook marketing strategy in 2019.

    Business & Finance | Advertising/Marketing

    8 Old School Marketing Tactics That Work for Social Media

    Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue […]

    Business & Finance | Advertising/Marketing

    Mark Hamill Confirms How Luke Skywalker Died in Star Wars: The Last Jedi | Mental Floss

    Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on MentalFloss.com.

    Business & Finance | Advertising/Marketing

    Marketing Tactics That You Should Start Doing Today

    Marketing isn’t just limited to spreading awareness about your product or service

    Business & Finance | Advertising/Marketing

    The state of advertising on Instagram Stories in five charts - Digiday

    Spending is shifting to Instagram, with brands like Smirnoff, Nike and Stella Artois starting to spend more money on the vertical video format.

    Business & Finance | Advertising/Marketing

    How To Solve 7 Major Marketing Challenges Of 2018

    Marketing industry leaders share how they're addressing some of their biggest pain points this year.

    Business & Finance | Advertising/Marketing

    Copywriter Who Scored a Job at McCann by Posing as Fearless Girl Talks Breaking Into Advertising – Adweek

    Jade Delaney ‘has taken it all in her stride,’ said McCann Bristol managing director Andy Reid.

    Business & Finance | Advertising/Marketing

    Best Instagram Marketing Tactics for An Early Stage Business

    Instagram is helping a lot of small and big businesses in the brand building and generating sales.

    Business & Finance | Advertising/Marketing

    Everyone Is Trolling IHOP For Going From Pancakes To Burgers, And No One Is As Savage As Wendy’s

    The International House Of Pancakes (IHOP) has just rebranded itself into IHOb and everyone noticed. We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers, the company wrote, following-up on the big announcement. While the customer

    Business & Finance | Advertising/Marketing

    iOS 12 Wishlist: Features MacRumors Readers Hope to See in the Next Version of iOS - Mac Rumors

    Apple plans to introduce the next-generation version of iOS, iOS 12, on June 4 at its Worldwide Developers Conference. Rumors have suggested this is...

    Business & Finance | Advertising/Marketing

    Windows 10's new 'Ultimate Performance' mode sacrifices efficiency for raw power

    Microsoft generally rolls out new features in its Insider builds for testers before they are released to the public. Yesterday’s build 17101 includes a feature that may be particularly intriguing for power users and professionals: an ‘Ultimate Perform

    Business & Finance | Advertising/Marketing

    Here are some of the best Super Bowl commercials you'll see this weekend

    Paying more than $5 million for a 30-second ad spot may sound insane but during the Super Bowl, most advertisers consider it money well spent. Last year, more than 111 million viewers tuned in to watch the annual NFL championship…

    Business & Finance | Advertising/Marketing

    The Best Leaked Super Bowl 2018 Ads

    Cardi B subs for Alexa, Keanu Reeves stands atop a moving motorcycle, Tiffany Haddish touts Groupon and more spots released before Super Bowl 52

    Business & Finance | Advertising/Marketing

    8 Old-School Branding Techniques That Will Still Work for You Today

    The 'Mad Men' days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,

    Business & Finance | Advertising/Marketing

    The Five Top Trends That Will Shape Influencer Marketing in 2018

    Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet ...

    Business & Finance | Advertising/Marketing

    The advertising industry has been living a lie

    COMMENTARY: Brands have deluded themselves into believing the dream of 'the long tail.' Yet the idea of blasting ads on thousands of sites makes little sense.

    Business & Finance | Advertising/Marketing

    If Your Aren't Using Social Media This Way, You're Leaving Money on the Table

    Building an audience organically is time-consuming and painful. Unless you use this hack.

    Business & Finance | Advertising/Marketing

    How To Avoid Ruining Your Brand With Branded Content

    Many brands are paying a high price for this proliferation by producing a large volume of low quality content, simply because they feel like they need to be on social media.

    Business & Finance | Advertising/Marketing

    Why You Should Launch a Brand, Not a Product

    Five reasons brands are what really matter to your consumers -- and your bottom line.

    Business & Finance | Advertising/Marketing

    How Much Do Companies Pay to Get Their Logos on Those Blue Highway Exit Signs? | Mental Floss

    Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on MentalFloss.com.

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    Consulting companies are among the 10 largest agencies, WPP will spend $200 million with Snap this year, and Microsoft hired a former FTC commissioner.

    Business & Finance | Advertising/Marketing

    The world's biggest ad company plans to spend $200 million on Snapchat this year

    The CEO of the world's largest advertising group, WPP's Sir Martin Sorrell, said his firm plans to spend $200 million on Snapchat in 2017.

    Business & Finance | Advertising/Marketing

    How to Crack an Egg Without Looking Like an Idiot

    The best way to crack an egg without getting eggshell in your food, according to science.

    Business & Finance | Advertising/Marketing

    How Gatorade and Snapchat Are Leveraging the Power of Mobile to Inspire Athletes | Inc.com

    Today's athletes are always on the go. To reach them with your ads a strong mobile strategy is a must.

    Business & Finance | Advertising/Marketing

    THESE OLD MCDONALD'S COMMERCIALS ARE WEIRD AS HELL - Thrillist

    The Season 3 premiere of Adult Swim's "Rick and Morty" referenced an old McDonald's ad for Szechuan Sauce, promoted in conjunction with Disney's "Mulan." We fell down a rabbit hole.

    Business & Finance | Advertising/Marketing

    How on Earth Does an Ad Like Pepsi's Get Approved?

    The backlash-provoking spot likely came out of a months-long, multimillion-dollar process that offered producers plenty of opportunities to spike it.

    Business & Finance | Advertising/Marketing

    From Coke’s flower power to Kendall Jenner’s Pepsi ad – how ads co-opt protest | Media | The Guardian

    Yesterday, Pepsi pulled its new ad in less than 24 hours. Reality star Kendall Jenner giving a police officer a soft drink to calm a protest was immediately called the ‘worst ad of all time’. Can big business ever have a place in social activism?

    Business & Finance | Advertising/Marketing

    3 Ridiculously Easy Hacks to Get People to Sign Up to Your Email List

    Just as you have signed up for many, many email lists, lots of people will signup for yours if you market it right.

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    Havas denies stopping Google ad spend in the UK, Facebook's secret projects team, and WPP's Sir Martin Sorrell on the YouTube ad boycott.

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    Google summoned to appear before the UK government, Adidas stopping TV advertising, and Google Home ads which aren't really ads.

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    WPP CEO Martin Sorrell going after Google, McCann Japan creating a creative director robot, and Facebook livestreaming Major League Soccer.

    Business & Finance | Advertising/Marketing

    The 11 best advertising campaigns of 2016 - Business Insider

    The Gunn Report identifies the best adverts by combining the winners' lists from the 45 most important awards.

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    A clone of Snapchat launches in Facebook Messenger, WPP CEO Martin Sorrell making millions, and Google AMP pages inflating traffic metrics.

    Business & Finance | Advertising/Marketing

    How Nike Brilliantly Ruined Olympic Marketing Forever – Adweek

    Unless you happen to be a company like GE, Coca-Cola or McDonald's—a brand that can afford the reported $100 million to $200 million it costs to be an official Olympic sponsor—you'd better not mention the Rio games in your marketing.

    Business & Finance | Advertising/Marketing

    The Startup That Just Might Become the King of Native Advertising | Inc.com

    Social Native is turning content creation on its head to help brands connect with consumers.

    Business & Finance | Advertising/Marketing

    5 ways AI can turbocharge modern marketing

    If you're a marketing executive, you may feel like the ground is constantly shifting under your feet. Everything that the industry thought was a best practice ten years ago is now obsolete, buried under an increasingly mountainous pile of data.

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    Twitter's VP of client solutions explained to us what he is saying to clients right now, and Snapchat is making its app less confusing as it prepares to IPO.

    Business & Finance | Advertising/Marketing

    5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017

    With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017.

    Business & Finance | Advertising/Marketing

    17 Marketing Trends To Watch Out For In 2017

    December is the time of year when every strategist should be giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know w

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    The state of Google's search and Facebook's growth boom showing no sign of slowing.

    Business & Finance | Advertising/Marketing

    5 Rules of Branding That Will Make You A Sought-After Superstar

    Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"

    Business & Finance | Advertising/Marketing

    PlayStation games coming to Android and iOS | WIRED UK

    Sony is planning to revive earlier PlayStation classic for a new life as apps and games on your mobile

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    From Lowell McAdam on speculation Verizon may want to reduce the price it is paying for Yahoo, to KFC's new Colonel Sanders mascot.

    Business & Finance | Advertising/Marketing

    Here are Apple’s new ads for the iPhone 7 and Apple Watch Series 2

    Apple just released not one, not two but three new ads for its new devices — the iPhone 7 and the Apple Watch Series 2. They all tout new features, such as..

    Business & Finance | Advertising/Marketing

    This Agency Just Made a Whole Music Video to Say a Fond Farewell to a Client

    A lot of agency-client splits are unpleasant or downright acrimonious. But ad agency Rinck's breakup with Gorton's Seafood has been quite amicable—so amicable, in fact, that Rinck just unveiled a thank-you music video to Gorton's, inspired by Johnny Cas

    Business & Finance | Advertising/Marketing

    Why Your Company Logo Should Be Wordless

    A wordless logo appeals visually while cutting out all those advertising words. And Millennials hate advertising. Here are the studies proving it.

    Business & Finance | Advertising/Marketing

    What Killed the Commercial Jingle? - The Atlantic

    Marketing ditties once had a distinctive, hokey sound, but today’s advertisers have ditched them for standard pop songs.

    Business & Finance | Advertising/Marketing

    Are There Any Downsides To Content Marketing? - Forbes

    Are there any real downsides to content marketing that might deter you from the strategy?

    Business & Finance | Advertising/Marketing

    Xbox One S review – a beautiful upgrade, but only for 4K fanatics | Technology | The Guardian

    Microsoft’s first major upgrade to console offers a sleek new chassis and 4K Ultra HD features – but do you need them?

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    From Instagram launching a Snapchat clone, to ad tech companies' concerns about Google's exchange bidding in Dynamic Allocation.

    Business & Finance | Advertising/Marketing

    What is Influencer Marketing? | Inc.com

    In two previous articles, I talked about how Influencer Marketing Delivers 11X ROI Over All Other Forms of Digital Media and worked to dispel the 3 Most Common Myths of Influencer Marketing. But then I took a step back and wanted to answer the very specific question of "What is Influencer Marketing?"

    Business & Finance | Advertising/Marketing

    10 Ready-to-go Marketing Spreadsheets to Boost Your Productivity Today

    Get our list of 10 favorite marketing spreadsheets to boost your social media productivity, get more results, and save more time.

    Business & Finance | Advertising/Marketing

    Why Your Brand Needs A Real Style Guide - Forbes

    Illustration by Propoint Designer Gregg D. A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate

    Business & Finance | Advertising/Marketing

    The 10 Best-Perceived Brands Among Consumers in 2016 (So Far) | Adweek

    When it comes to brands, familiarity doesn’t breed contempt, at least according to YouGov BrandIndex, which released its midyear rankings of best-perceived brands today.According to the study, the most well-regarded brands are ones consumers interact w

    Business & Finance | Advertising/Marketing

    Branding in the Age of Social Media | Markethive EcoSystem

    In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding.

    Business & Finance | Advertising/Marketing

    Are Branding Agencies Still Relevant?

    The old way of designing brands is in desperate need of a rethink, writes Edenspiekermann's Paul Woods.

    Business & Finance | Advertising/Marketing

    How to Generate BETTER Traffic: 6 Steps to Improve Your Content Marketing

    If you are reading this post there is a good chance that you have also searched the internet looking for ways to increase traffic to your website. Every day I come across blogs and articles claiming…

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    From YouTube's plan to engage more small businesses to advertise on its platform, to the Danish media agency using AI to make deals.

    Business & Finance | Advertising/Marketing

    The Future Of Branding Is Debranding | Co.Design | business + design

    Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.

    Business & Finance | Advertising/Marketing

    4 Companies Doing Email Marketing Right

    Want your email marketing campaigns to be more successful? Follow in the footsteps of these companies doing it right.

    Business & Finance | Advertising/Marketing

    The logos of these 19 huge companies have changed beyond recognition since they launched

    We compiled a list comparing the first logos of 20 of the biggest brands in the world with their most recent logos, with help from StockLogos.com.

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    From Gawker CEO Nick Denton writing an open letter to Peter Thiel, to Facebook shutting down LiveRail and FBX.

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    From the main reason most people aren't using ad blockers, to the Prime Minister of the UK running a Tinder ad campaign.

    Business & Finance | Advertising/Marketing

    10 Lies About PR That Brands Need To Know - Forbes

    PR remains a mishandled and mismanaged discipline. It has evolved from being merely a way to generate publicity to a bona-fide marketing powerhouse, hence why it’s regrettable to witness PR agencies and in-house teams implementing outdated PR practices

    Business & Finance | Advertising/Marketing

    Why designers should be taking a digital-first approach to branding | Creative Bloq

    It's time agencies woke up to the power of digital branding. Digital channels shouldn't be treated like a second-class citizen when it comes to building a brand identity.

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    From inside YouTube's event designed to steal TV ad dollars, to how major publishers are using WhatsApp.

    Business & Finance | Advertising/Marketing

    How to find out everything Google knows about you

    Here's how to find out what Google knows about you and is sharing with advertisers, and how to get Google to stop.

    Business & Finance | Advertising/Marketing

    Apple shares new ‘Shot on iPhone’ ad for Mother’s Day | 9to5Mac

    Apple today uploaded its latest ad to YouTube. The ad returns to the company’s popular “Shot on iPhone” campaign and focuses on Mother’s Day, which is one week away from tod…

    Business & Finance | Advertising/Marketing

    5 Benefits Of Visual Branding That Every Brand Should Know

    Every brand wants to stand apart from its competitors, build an audience and connect with them. Visual branding is very helpful in accomplishing this. How it helps them, is what we’re going to disc…

    Business & Finance | Advertising/Marketing

    This L.A. Shop Helps Brands Create Marketing Strategies With Designs to Match

    () Specs Who President Chris Lowery and founder and ecd Margo Chase What Design and brand consultancy Where New York and Los Angeles Chase Design Group knows how to make something pretty—they're designers after all—but they like to do more than tha

    Business & Finance | Advertising/Marketing

    YouTube debuts a 6-second ad format you can't skip, so start working on your patience

    We're all used to that five-second countdown before the skip button shows up on a YouTube pre-roll ad. Soon, you'll have to wait just one second more and w

    Business & Finance | Advertising/Marketing

    Get Ready for Branded Content on SNL: And also fewer traditional commercials.

    Commercials for fake products like the Bass-O-Matic won't be the only ads to air during Saturday Night Live starting next season.

    Business & Finance | Advertising/Marketing

    This San Francisco Agency Wants to Fix Everything That's Broken About Client Contracts | Adweek

    Many clients don't want agencies of record anymore or loosely affiliated networks of freelancers to satisfy their marketing needs. Stephen Goldblatt is proposing a solution that diverges from both models.

    Business & Finance | Advertising/Marketing

    The First-Timers Guide to Great Copy

    Want to nail your sales pitches from the get-go, without having to resort to icky, pushy marketing? Of course you do. Don't we all? The reality is tha...

    Business & Finance | Advertising/Marketing

    Domino’s Clever New Pizza Boxes Are Designed For Sharing (On Instagram)

    Domino's U.K released a bold brand refresh for their pizza boxes, and they're designed to cut through the noise of social media.

    Business & Finance | Advertising/Marketing

    8 Common Ways Small Businesses Waste Money Marketing

    Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.

    Business & Finance | Advertising/Marketing

    Optical corrections every logo designer should know about – Logo Geek

    When designing a logo sometimes grid systems alone are not the solution - optical corrections should be used. This blog discusses the illusions & fixes.

    Business & Finance | Advertising/Marketing

    Coca-Cola Just Remastered Its Famous 'Hilltop' Ad From 1971, and It Looks Fantastic

    Fans of Coca-Cola—and the Mad Men finale—are getting a nice treat today. The soda company just announced that it has remastered and color-corrected its famous 1971 commercial

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    From Yahoo's change of rules for board membership, to Hillary Clinton's first campaign ad that targets Trump.

    Business & Finance | Advertising/Marketing

    Twitter looks back at the evolution of Twitter Ads | TechCrunch

    As part of the flurry of retrospectives tied to Twitter's 10th anniversary, the company is also looking back at the history of advertising on Twitter...

    Business & Finance | Advertising/Marketing

    JWT CEO's Downfall Leaves Ad Industry Questioning If It's Truly Left the Mad Men Era | Adweek

    Facing accusations that he made frequent jokes about rape, Jews and African Americans, JWT's global CEO resigned this week, marking an abrupt reversal by his company—and sparking an industrywide moment of reflection.

    Business & Finance | Advertising/Marketing

    7 Intriguing Digital Marketing Stats From the Past Week

    The data overflowed at South by Southwest Interactive during the last week, and we picked seven great stats that are worth knowing about: 1.

    Business & Finance | Advertising/Marketing

    How to Manage Multiple Social Media Profiles : Social Media Examiner

    Does your business have profiles on multiple social networks? Discover how to monitor and manage multiple social media profiles from a customized dashboard.

    Business & Finance | Advertising/Marketing

    The ad agency model - bendable or breakable? | Brand Republic

    PepsiCo president Brad Jakeman recently stated that the ad agency model is not going to bend, it's going to break. Is he right, asks the chief executive and co-founder at MSQ Partners.

    Business & Finance | Advertising/Marketing

    Madison Avenue Can't Let Go Of Its Inner Don Draper - Forbes

    Sorrell is immensely proud of his company, and rightly so. He is also extraordinarily sensitive as to how people are treated by colleagues. I have no doubt that he will do the right thing and fire Martinez.

    Business & Finance | Advertising/Marketing

    3 Growth Hacking Tips and Tricks for Your Content Marketing Strategy ~ Social Media Spider

    Let’s face it—the world of marketing has changed so extremely in the past few years that it is almost unrecognizable. Thanks to the explosion of the internet and cellphones marketers everywhere are having to make changes—old-school techniques like cold-calling and telemarketing just aren’t cutting it anymore.

    Business & Finance | Advertising/Marketing

    The Most Interesting Man in the World is being temporarily replaced for a good reason

    He doesn't always take trips to Mars, but when he does, he never returns.

    Business & Finance | Advertising/Marketing

    The Precarious State Of Logo Design | Co.Design | business + design

    Branding launches have morphed into a design industry telenovela. Here's how firms are adapting.

    Business & Finance | Advertising/Marketing

    Adidas Is Being Saved by Pharrell, Not Kanye

    Fashion icon Phoebe Philo is also helping, as nondescript kicks from the 1970s become a multibillion dollar business.

    Business & Finance | Advertising/Marketing

    The Science Behind Why People Read Content Online (How to Increase Blog Readership)

    What makes people read content online?

    If you want to drive sustainable traffic to your blog and increase your audience, then you need to get people interested in your content. Because, sadly, great content that no one reads sends a negative signal to both search engines and to people.

    Business & Finance | Advertising/Marketing

    Advertising the 1990s: It Was Longer Ago than You Think – Feature – Car and Driver | Car and Driver Blog

    In ads ripped straight from our pages, see the $1200 mobile phone, trees being used to advertise cars, and "Hi." See more at Car and Driver.

    Business & Finance | Advertising/Marketing

    5 Ways to Leverage Local Marketing to Build Your Brand - Forbes

    If you’re like most small business owners, the thought of carving out time for marketing, especially when you don’t have much of a budget to work with, can be overwhelming. But there’s good news. Local marketing is marketing small businesses can do

    Business & Finance | Advertising/Marketing

    The 10 things in advertising you need to know today

    From the latest on Facebook's plans to make money out of messenger to Netflix's experiment with autoplay trailers.

    Business & Finance | Advertising/Marketing

    What Is The Ultimate Ad? | TechCrunch

    If Mad Men is to be believed, the difference between a successful brand and a failure is the perfect ad: one witty line, the perfect image; an overall feeling..