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Bobby Ramos

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Advertising/Marketing | Business & Finance

Business & Finance | Advertising/Marketing

8 Old School Marketing Tactics That Work for Social Media

Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue […]

Business & Finance | Advertising/Marketing

Mark Hamill Confirms How Luke Skywalker Died in Star Wars: The Last Jedi | Mental Floss

Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on MentalFloss.com.

Business & Finance | Advertising/Marketing

Marketing Tactics That You Should Start Doing Today

Marketing isn’t just limited to spreading awareness about your product or service

Business & Finance | Advertising/Marketing

The state of advertising on Instagram Stories in five charts - Digiday

Spending is shifting to Instagram, with brands like Smirnoff, Nike and Stella Artois starting to spend more money on the vertical video format.

Business & Finance | Advertising/Marketing

How To Solve 7 Major Marketing Challenges Of 2018

Marketing industry leaders share how they're addressing some of their biggest pain points this year.

Business & Finance | Advertising/Marketing

Copywriter Who Scored a Job at McCann by Posing as Fearless Girl Talks Breaking Into Advertising – Adweek

Jade Delaney ‘has taken it all in her stride,’ said McCann Bristol managing director Andy Reid.

Business & Finance | Advertising/Marketing

Best Instagram Marketing Tactics for An Early Stage Business

Instagram is helping a lot of small and big businesses in the brand building and generating sales.

Business & Finance | Advertising/Marketing

Everyone Is Trolling IHOP For Going From Pancakes To Burgers, And No One Is As Savage As Wendy’s

The International House Of Pancakes (IHOP) has just rebranded itself into IHOb and everyone noticed. We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers, the company wrote, following-up on the big announcement. While the customer

Business & Finance | Advertising/Marketing

iOS 12 Wishlist: Features MacRumors Readers Hope to See in the Next Version of iOS - Mac Rumors

Apple plans to introduce the next-generation version of iOS, iOS 12, on June 4 at its Worldwide Developers Conference. Rumors have suggested this is...

Business & Finance | Advertising/Marketing

Windows 10's new 'Ultimate Performance' mode sacrifices efficiency for raw power

Microsoft generally rolls out new features in its Insider builds for testers before they are released to the public. Yesterday’s build 17101 includes a feature that may be particularly intriguing for power users and professionals: an ‘Ultimate Perform

Business & Finance | Advertising/Marketing

Here are some of the best Super Bowl commercials you'll see this weekend

Paying more than $5 million for a 30-second ad spot may sound insane but during the Super Bowl, most advertisers consider it money well spent. Last year, more than 111 million viewers tuned in to watch the annual NFL championship…

Business & Finance | Advertising/Marketing

The Best Leaked Super Bowl 2018 Ads

Cardi B subs for Alexa, Keanu Reeves stands atop a moving motorcycle, Tiffany Haddish touts Groupon and more spots released before Super Bowl 52

Business & Finance | Advertising/Marketing

8 Old-School Branding Techniques That Will Still Work for You Today

The 'Mad Men' days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,

Business & Finance | Advertising/Marketing

The Five Top Trends That Will Shape Influencer Marketing in 2018

Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet ...

Business & Finance | Advertising/Marketing

The advertising industry has been living a lie

COMMENTARY: Brands have deluded themselves into believing the dream of 'the long tail.' Yet the idea of blasting ads on thousands of sites makes little sense.

Business & Finance | Advertising/Marketing

If Your Aren't Using Social Media This Way, You're Leaving Money on the Table

Building an audience organically is time-consuming and painful. Unless you use this hack.

Business & Finance | Advertising/Marketing

How To Avoid Ruining Your Brand With Branded Content

Many brands are paying a high price for this proliferation by producing a large volume of low quality content, simply because they feel like they need to be on social media.

Business & Finance | Advertising/Marketing

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.

Business & Finance | Advertising/Marketing

How Much Do Companies Pay to Get Their Logos on Those Blue Highway Exit Signs? | Mental Floss

Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on MentalFloss.com.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Consulting companies are among the 10 largest agencies, WPP will spend $200 million with Snap this year, and Microsoft hired a former FTC commissioner.

Business & Finance | Advertising/Marketing

The world's biggest ad company plans to spend $200 million on Snapchat this year

The CEO of the world's largest advertising group, WPP's Sir Martin Sorrell, said his firm plans to spend $200 million on Snapchat in 2017.

Business & Finance | Advertising/Marketing

How to Crack an Egg Without Looking Like an Idiot

The best way to crack an egg without getting eggshell in your food, according to science.

Business & Finance | Advertising/Marketing

How Gatorade and Snapchat Are Leveraging the Power of Mobile to Inspire Athletes | Inc.com

Today's athletes are always on the go. To reach them with your ads a strong mobile strategy is a must.

Business & Finance | Advertising/Marketing

THESE OLD MCDONALD'S COMMERCIALS ARE WEIRD AS HELL - Thrillist

The Season 3 premiere of Adult Swim's "Rick and Morty" referenced an old McDonald's ad for Szechuan Sauce, promoted in conjunction with Disney's "Mulan." We fell down a rabbit hole.

Business & Finance | Advertising/Marketing

How on Earth Does an Ad Like Pepsi's Get Approved?

The backlash-provoking spot likely came out of a months-long, multimillion-dollar process that offered producers plenty of opportunities to spike it.

Business & Finance | Advertising/Marketing

From Coke’s flower power to Kendall Jenner’s Pepsi ad – how ads co-opt protest | Media | The Guardian

Yesterday, Pepsi pulled its new ad in less than 24 hours. Reality star Kendall Jenner giving a police officer a soft drink to calm a protest was immediately called the ‘worst ad of all time’. Can big business ever have a place in social activism?

Business & Finance | Advertising/Marketing

3 Ridiculously Easy Hacks to Get People to Sign Up to Your Email List

Just as you have signed up for many, many email lists, lots of people will signup for yours if you market it right.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Havas denies stopping Google ad spend in the UK, Facebook's secret projects team, and WPP's Sir Martin Sorrell on the YouTube ad boycott.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Google summoned to appear before the UK government, Adidas stopping TV advertising, and Google Home ads which aren't really ads.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

WPP CEO Martin Sorrell going after Google, McCann Japan creating a creative director robot, and Facebook livestreaming Major League Soccer.

Business & Finance | Advertising/Marketing

The 11 best advertising campaigns of 2016 - Business Insider

The Gunn Report identifies the best adverts by combining the winners' lists from the 45 most important awards.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

A clone of Snapchat launches in Facebook Messenger, WPP CEO Martin Sorrell making millions, and Google AMP pages inflating traffic metrics.

Business & Finance | Advertising/Marketing

How Nike Brilliantly Ruined Olympic Marketing Forever – Adweek

Unless you happen to be a company like GE, Coca-Cola or McDonald's—a brand that can afford the reported $100 million to $200 million it costs to be an official Olympic sponsor—you'd better not mention the Rio games in your marketing.

Business & Finance | Advertising/Marketing

The Startup That Just Might Become the King of Native Advertising | Inc.com

Social Native is turning content creation on its head to help brands connect with consumers.

Business & Finance | Advertising/Marketing

5 ways AI can turbocharge modern marketing

If you're a marketing executive, you may feel like the ground is constantly shifting under your feet. Everything that the industry thought was a best practice ten years ago is now obsolete, buried under an increasingly mountainous pile of data.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Twitter's VP of client solutions explained to us what he is saying to clients right now, and Snapchat is making its app less confusing as it prepares to IPO.

Business & Finance | Advertising/Marketing

5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017

With 2016 officially in the rear-view mirror, it’s time to start thinking about how your marketing strategy will evolve in 2017.

Business & Finance | Advertising/Marketing

17 Marketing Trends To Watch Out For In 2017

December is the time of year when every strategist should be giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know w

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

The state of Google's search and Facebook's growth boom showing no sign of slowing.

Business & Finance | Advertising/Marketing

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"

Business & Finance | Advertising/Marketing

PlayStation games coming to Android and iOS | WIRED UK

Sony is planning to revive earlier PlayStation classic for a new life as apps and games on your mobile

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From Lowell McAdam on speculation Verizon may want to reduce the price it is paying for Yahoo, to KFC's new Colonel Sanders mascot.

Business & Finance | Advertising/Marketing

Here are Apple’s new ads for the iPhone 7 and Apple Watch Series 2

Apple just released not one, not two but three new ads for its new devices — the iPhone 7 and the Apple Watch Series 2. They all tout new features, such as..

Business & Finance | Advertising/Marketing

This Agency Just Made a Whole Music Video to Say a Fond Farewell to a Client

A lot of agency-client splits are unpleasant or downright acrimonious. But ad agency Rinck's breakup with Gorton's Seafood has been quite amicable—so amicable, in fact, that Rinck just unveiled a thank-you music video to Gorton's, inspired by Johnny Cas

Business & Finance | Advertising/Marketing

Why Your Company Logo Should Be Wordless

A wordless logo appeals visually while cutting out all those advertising words. And Millennials hate advertising. Here are the studies proving it.

Business & Finance | Advertising/Marketing

What Killed the Commercial Jingle? - The Atlantic

Marketing ditties once had a distinctive, hokey sound, but today’s advertisers have ditched them for standard pop songs.

Business & Finance | Advertising/Marketing

Are There Any Downsides To Content Marketing? - Forbes

Are there any real downsides to content marketing that might deter you from the strategy?

Business & Finance | Advertising/Marketing

Xbox One S review – a beautiful upgrade, but only for 4K fanatics | Technology | The Guardian

Microsoft’s first major upgrade to console offers a sleek new chassis and 4K Ultra HD features – but do you need them?

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From Instagram launching a Snapchat clone, to ad tech companies' concerns about Google's exchange bidding in Dynamic Allocation.

Business & Finance | Advertising/Marketing

What is Influencer Marketing? | Inc.com

In two previous articles, I talked about how Influencer Marketing Delivers 11X ROI Over All Other Forms of Digital Media and worked to dispel the 3 Most Common Myths of Influencer Marketing. But then I took a step back and wanted to answer the very specific question of "What is Influencer Marketing?"

Business & Finance | Advertising/Marketing

10 Ready-to-go Marketing Spreadsheets to Boost Your Productivity Today

Get our list of 10 favorite marketing spreadsheets to boost your social media productivity, get more results, and save more time.

Business & Finance | Advertising/Marketing

Why Your Brand Needs A Real Style Guide - Forbes

Illustration by Propoint Designer Gregg D. A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate

Business & Finance | Advertising/Marketing

The 10 Best-Perceived Brands Among Consumers in 2016 (So Far) | Adweek

When it comes to brands, familiarity doesn’t breed contempt, at least according to YouGov BrandIndex, which released its midyear rankings of best-perceived brands today.According to the study, the most well-regarded brands are ones consumers interact w

Business & Finance | Advertising/Marketing

Branding in the Age of Social Media | Markethive EcoSystem

In the era of Facebook and YouTube, brand building has become a vexing challenge. This is not how things were supposed to turn out. A decade ago most companies were heralding the arrival of a new golden age of branding.

Business & Finance | Advertising/Marketing

Are Branding Agencies Still Relevant?

The old way of designing brands is in desperate need of a rethink, writes Edenspiekermann's Paul Woods.

Business & Finance | Advertising/Marketing

How to Generate BETTER Traffic: 6 Steps to Improve Your Content Marketing

If you are reading this post there is a good chance that you have also searched the internet looking for ways to increase traffic to your website. Every day I come across blogs and articles claiming…

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From YouTube's plan to engage more small businesses to advertise on its platform, to the Danish media agency using AI to make deals.

Business & Finance | Advertising/Marketing

The Future Of Branding Is Debranding | Co.Design | business + design

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.

Business & Finance | Advertising/Marketing

4 Companies Doing Email Marketing Right

Want your email marketing campaigns to be more successful? Follow in the footsteps of these companies doing it right.

Business & Finance | Advertising/Marketing

The logos of these 19 huge companies have changed beyond recognition since they launched

We compiled a list comparing the first logos of 20 of the biggest brands in the world with their most recent logos, with help from StockLogos.com.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From Gawker CEO Nick Denton writing an open letter to Peter Thiel, to Facebook shutting down LiveRail and FBX.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From the main reason most people aren't using ad blockers, to the Prime Minister of the UK running a Tinder ad campaign.

Business & Finance | Advertising/Marketing

10 Lies About PR That Brands Need To Know - Forbes

PR remains a mishandled and mismanaged discipline. It has evolved from being merely a way to generate publicity to a bona-fide marketing powerhouse, hence why it’s regrettable to witness PR agencies and in-house teams implementing outdated PR practices

Business & Finance | Advertising/Marketing

Why designers should be taking a digital-first approach to branding | Creative Bloq

It's time agencies woke up to the power of digital branding. Digital channels shouldn't be treated like a second-class citizen when it comes to building a brand identity.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From inside YouTube's event designed to steal TV ad dollars, to how major publishers are using WhatsApp.

Business & Finance | Advertising/Marketing

How to find out everything Google knows about you

Here's how to find out what Google knows about you and is sharing with advertisers, and how to get Google to stop.

Business & Finance | Advertising/Marketing

Apple shares new ‘Shot on iPhone’ ad for Mother’s Day | 9to5Mac

Apple today uploaded its latest ad to YouTube. The ad returns to the company’s popular “Shot on iPhone” campaign and focuses on Mother’s Day, which is one week away from tod…

Business & Finance | Advertising/Marketing

5 Benefits Of Visual Branding That Every Brand Should Know

Every brand wants to stand apart from its competitors, build an audience and connect with them. Visual branding is very helpful in accomplishing this. How it helps them, is what we’re going to disc…

Business & Finance | Advertising/Marketing

This L.A. Shop Helps Brands Create Marketing Strategies With Designs to Match

() Specs Who President Chris Lowery and founder and ecd Margo Chase What Design and brand consultancy Where New York and Los Angeles Chase Design Group knows how to make something pretty—they're designers after all—but they like to do more than tha

Business & Finance | Advertising/Marketing

YouTube debuts a 6-second ad format you can't skip, so start working on your patience

We're all used to that five-second countdown before the skip button shows up on a YouTube pre-roll ad. Soon, you'll have to wait just one second more and w

Business & Finance | Advertising/Marketing

Get Ready for Branded Content on SNL: And also fewer traditional commercials.

Commercials for fake products like the Bass-O-Matic won't be the only ads to air during Saturday Night Live starting next season.

Business & Finance | Advertising/Marketing

This San Francisco Agency Wants to Fix Everything That's Broken About Client Contracts | Adweek

Many clients don't want agencies of record anymore or loosely affiliated networks of freelancers to satisfy their marketing needs. Stephen Goldblatt is proposing a solution that diverges from both models.

Business & Finance | Advertising/Marketing

The First-Timers Guide to Great Copy

Want to nail your sales pitches from the get-go, without having to resort to icky, pushy marketing? Of course you do. Don't we all? The reality is tha...

Business & Finance | Advertising/Marketing

Domino’s Clever New Pizza Boxes Are Designed For Sharing (On Instagram)

Domino's U.K released a bold brand refresh for their pizza boxes, and they're designed to cut through the noise of social media.

Business & Finance | Advertising/Marketing

8 Common Ways Small Businesses Waste Money Marketing

Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.

Business & Finance | Advertising/Marketing

Optical corrections every logo designer should know about – Logo Geek

When designing a logo sometimes grid systems alone are not the solution - optical corrections should be used. This blog discusses the illusions & fixes.

Business & Finance | Advertising/Marketing

Coca-Cola Just Remastered Its Famous 'Hilltop' Ad From 1971, and It Looks Fantastic

Fans of Coca-Cola—and the Mad Men finale—are getting a nice treat today. The soda company just announced that it has remastered and color-corrected its famous 1971 commercial

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From Yahoo's change of rules for board membership, to Hillary Clinton's first campaign ad that targets Trump.

Business & Finance | Advertising/Marketing

Twitter looks back at the evolution of Twitter Ads | TechCrunch

As part of the flurry of retrospectives tied to Twitter's 10th anniversary, the company is also looking back at the history of advertising on Twitter...

Business & Finance | Advertising/Marketing

JWT CEO's Downfall Leaves Ad Industry Questioning If It's Truly Left the Mad Men Era | Adweek

Facing accusations that he made frequent jokes about rape, Jews and African Americans, JWT's global CEO resigned this week, marking an abrupt reversal by his company—and sparking an industrywide moment of reflection.

Business & Finance | Advertising/Marketing

7 Intriguing Digital Marketing Stats From the Past Week

The data overflowed at South by Southwest Interactive during the last week, and we picked seven great stats that are worth knowing about: 1.

Business & Finance | Advertising/Marketing

How to Manage Multiple Social Media Profiles : Social Media Examiner

Does your business have profiles on multiple social networks? Discover how to monitor and manage multiple social media profiles from a customized dashboard.

Business & Finance | Advertising/Marketing

The ad agency model - bendable or breakable? | Brand Republic

PepsiCo president Brad Jakeman recently stated that the ad agency model is not going to bend, it's going to break. Is he right, asks the chief executive and co-founder at MSQ Partners.

Business & Finance | Advertising/Marketing

Madison Avenue Can't Let Go Of Its Inner Don Draper - Forbes

Sorrell is immensely proud of his company, and rightly so. He is also extraordinarily sensitive as to how people are treated by colleagues. I have no doubt that he will do the right thing and fire Martinez.

Business & Finance | Advertising/Marketing

3 Growth Hacking Tips and Tricks for Your Content Marketing Strategy ~ Social Media Spider

Let’s face it—the world of marketing has changed so extremely in the past few years that it is almost unrecognizable. Thanks to the explosion of the internet and cellphones marketers everywhere are having to make changes—old-school techniques like cold-calling and telemarketing just aren’t cutting it anymore.

Business & Finance | Advertising/Marketing

The Most Interesting Man in the World is being temporarily replaced for a good reason

He doesn't always take trips to Mars, but when he does, he never returns.

Business & Finance | Advertising/Marketing

The Precarious State Of Logo Design | Co.Design | business + design

Branding launches have morphed into a design industry telenovela. Here's how firms are adapting.

Business & Finance | Advertising/Marketing

Adidas Is Being Saved by Pharrell, Not Kanye

Fashion icon Phoebe Philo is also helping, as nondescript kicks from the 1970s become a multibillion dollar business.

Business & Finance | Advertising/Marketing

The Science Behind Why People Read Content Online (How to Increase Blog Readership)

What makes people read content online?

If you want to drive sustainable traffic to your blog and increase your audience, then you need to get people interested in your content. Because, sadly, great content that no one reads sends a negative signal to both search engines and to people.

Business & Finance | Advertising/Marketing

Advertising the 1990s: It Was Longer Ago than You Think – Feature – Car and Driver | Car and Driver Blog

In ads ripped straight from our pages, see the $1200 mobile phone, trees being used to advertise cars, and "Hi." See more at Car and Driver.

Business & Finance | Advertising/Marketing

5 Ways to Leverage Local Marketing to Build Your Brand - Forbes

If you’re like most small business owners, the thought of carving out time for marketing, especially when you don’t have much of a budget to work with, can be overwhelming. But there’s good news. Local marketing is marketing small businesses can do

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From the latest on Facebook's plans to make money out of messenger to Netflix's experiment with autoplay trailers.

Business & Finance | Advertising/Marketing

What Is The Ultimate Ad? | TechCrunch

If Mad Men is to be believed, the difference between a successful brand and a failure is the perfect ad: one witty line, the perfect image; an overall feeling..

Business & Finance | Advertising/Marketing

Super Bowl Commercials: The Best and Worst of 2016 - The New Yorker

Ian Crouch reviews the best, worst, and weirdest Super Bowl commercials from this year’s game.

Business & Finance | Advertising/Marketing

The Top 10 Super Bowl Ads of All Time | Inc.com

The best Super Bowl ads of all time took viewers on an emotional journey; as data suggests, animals and children typically attract the most attention.

Business & Finance | Advertising/Marketing

Doritos and the decade-long scam for free Super Bowl commercials

This Sunday, Doritos will continue its tradition of crowdsourcing its Super Bowl commercials. In its decade-long run, what began as a supposed opportunity for aspirational filmmakers has become a...

Business & Finance | Advertising/Marketing

How Agencies Are Putting Themselves Out Of Business And What We Should Do About It - Forbes

According to Michael Farmer, what was “once one of the most fulfilling and glamorous of industries has become a grim sweatshop for the people who do the work.” So how did this happen? How did America’s darling Mad Men go from rolling in it to barely

Business & Finance | Advertising/Marketing

Pittsburgh Steelers' Mean Joe Greene reunites with kid in iconic Coca-Cola commercial | FOX Sports

Mean Joe Greene reminisces with kid in famous Coke Super Bowl commercial

Business & Finance | Advertising/Marketing

The Creator of JavaScript Is Out to Upend the Ad Industry | WIRED

Brendan Eich remade the web. Now he wants to change how online advertising works with a browser that decides which ads are best.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From insiders telling us why Apple's ad business has failed to TV execs dismissing the threat of streaming services.

Business & Finance | Advertising/Marketing

The 9 worst logo changes of 2015

To identify the worst revamps, Business Insider looked through graphic-design publisher UnderConsideration's Brand New blog archives.

Business & Finance | Advertising/Marketing

Here Are 9 Eye-Opening Digital Marketing Stats From the Last Week | Adweek

There was a great variety of digital marketing stats bubbling to the surface in the last week, and here are 9 that we found most compelling: 1.

Business & Finance | Advertising/Marketing

The Five Deadliest Personal Branding Sins - Forbes

Personal branding can be tricky. Liz Ryan explains how to brand yourself like a human being and avoid these five personal branding sins.

Business & Finance | Advertising/Marketing

The History of America’s Favorite Thanksgiving Brands - Fortune

Turkey hotlines, marshmallow sales, and other tales of the (Thanksgiving) tape. There’s no question that Americans’ eating habits are changing. But when it comes to Thanksgiving, consumers are still rooted in tradition.

Business & Finance | Advertising/Marketing

Sony has exclusive rights to advertise 'Star Wars: Battlefront' — so Microsoft found a way around it

Microsoft utilised stealth advertising to make up for Sony PlayStation 4 snapping up the exclusive marketing rights for highly anticipated video game Star Wars Battlefront.

Business & Finance | Advertising/Marketing

Dreams do come true: Atomic 212 bans internal work emails for a Mad Men vibe

The boss of a Sydney media agency bans internal emails to get creative juices flowing.

Business & Finance | Advertising/Marketing

Sigourney Weaver's 'Aliens' wrist watch makes a comeback

Japan's Seiko has reissued the distinctive Giugiaro 7A28-7000 watch worn by Sigourney Weaver's character in 'Aliens.'

Business & Finance | Advertising/Marketing

3 Effective Tips for Marketing to Millennials | Elena Prokopets

Millennials - the young generation setting up the trends and constantly creating the buzz in the society. They are young (18 to 34 years old), broke and ambitions, curious and are not afraid to be o

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From Snapchat opening a UK office, to Facebook launching a new slideshow ad format, to Twitter hiring a new head of strategy.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today - Business Insider

From Salesforce topping a list of software investors, to WPP's earnings showing the challenges the ad industry faces.

Business & Finance | Advertising/Marketing

A big ad tech company is patenting a clever idea that might just make people click on more ads

The Rubicon Project has patented a new type of ad certificate that could tell a user how trustworthy the advertiser is.

Business & Finance | Advertising/Marketing

Business Insider's advertising rich list 2015 - Business Insider

Business Insider's advertising rich lists ranks the best-compensated advertising agency execs.

Business & Finance | Advertising/Marketing

The glamour of advertising has gone — and that's a good thing

Advertising events seem more disconnected from the rest of the world. They’re lavish, but outside their little bubble, no one pays much attention to them.

Business & Finance | Advertising/Marketing

50 Brilliant Billboard Ads That Will Stop You In Your Tracks (And What You Can Learn From Them) – Design School

With digital ads taking over our lives, it’s easy to start questioning how long other forms of advertising are going to last. Oh, rest assured: billboards are going nowhere. They are alive, well and getting increasingly creative.

Business & Finance | Advertising/Marketing

LeBron James losing the NBA Finals made a great Nike ad

Generally when you're a gigantic billion dollar company, you would prefer to affiliate yourself with winners.

However, when you pay LeBron James a ton of money and he loses in the NBA Finals, you can still make it work.

Business & Finance | Advertising/Marketing

New IAB Report Spotlights Media Consumption Becoming Liquid Across Platforms | Adweek

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a velocity never seen before.

Business & Finance | Advertising/Marketing

What the real guy behind that Coke commercial thought of Mad Men

Mad Men ended with an iconic 1971 Coca-Cola commercial, “I’d Like to Buy the World a Coke.” On the show, it was Don Draper who presumably masterminded the zeitgeist-capturing advertisement. In real life, however, the credit goes to Bill Backer, a former McCann Erickson creative director who thought up the commercial’s concept while sitting in an airport during a flight delay.

Business & Finance | Advertising/Marketing

'Mad Men' and Advertising History: All You Need to Know | Special: Mad Men - Advertising Age

The sixth season of "Mad Men" has arrived, returning the ad business to center stage -- at least on AMC and in the press.

Business & Finance | Advertising/Marketing

The Real 'Mad Men' Diaries: David Ogilvy | Special: Mad Men - Advertising Age

Former Ogilvy chairman Ken Roman remembers David Ogilvy as a charmer and a direct mail genius who "never wrote a decent TV commercial."

Business & Finance | Advertising/Marketing

Is McCann Mad at 'Mad Men' Yet?

If McCann hoped the final season would offer some fun moments of nostalgia, the show's writers haven't made it easy

Business & Finance | Advertising/Marketing

McCann's Mad Men Tweets Help Lift the Agency's Mentions by 46% | Adweek

Since it's been part of the program's storyline from practically the beginning, McCann has been tweeting about Mad Men episodes for years. But for the final season, it has been cast as an extreme antagonist as it swallows up the fictional subsidiary Sterl

Business & Finance | Advertising/Marketing

Charting the Evolution of Advertising From the ‘Mad Men’ Era to 2015 and Beyond

It’s not every day that someone makes an amazing show about marketing. That’s why it’s a little bittersweet for Adobe to see Mad Men come to an end. To celebrate the final season of a show that’s touched us and marketers around the world, each Thursday Adobe will be releasing a retro style Adobe Marketing Cloud ad with #AdThrowback. We hope that other brands will join us. Thank you Don, Peggy and everyone else. We’re sorry we never got a chance to do your analytics.

Business & Finance | Advertising/Marketing

Christopher Walken explains why the Apple Watch is your birthright

A parody of the Apple Watch ads featuring Christopher Walken's creepy monologue from 'Pulp Fiction'.

Business & Finance | Advertising/Marketing

Meet the Man Behind Don Draper’s Creative Genius -- Vulture

Sunday night's episode of Mad Men featured a botched advertising pitch for Peter Pan's Tinkerbell cookies, a campaign that involved kids writing Dear John letters to rival cookie companies — and eventually results in Johnny Mathis’s firing. It was an ancillary plotline, but over the years, ad campaigns have fueled both the central and background drama on the show. The man behind them, Mad Men co-producer Josh Weltman, meticulously executes many of the ads we’ve seen Don Draper and Peggy Olson pitch

Business & Finance | Advertising/Marketing

Media Director Model, Burnett Nixes Awards Mad Men Headlines | Special: Mad Men - Advertising Age

Media Director-turned-model, Italian oral hygiene, Burnett nixes awards entries: Ad Age headlines from the 'Mad Men' Era

Business & Finance | Advertising/Marketing

My Mom Was a Mad Man: David Murray Book Excerpt | Special: Mad Men - Advertising Age

David Murray recounts how his mother, Carol Muehl of Campbell-Ewald, left a copywriting legacy, in an excerpt from his book "Raised by Mad Men."

Business & Finance | Advertising/Marketing

Real Mad Men Diaries: Would Mary Wells Hire Don Draper? | Special: Mad Men - Advertising Age

Ad Age asked real Mad Men era execs if Mary Wells would have hired Don Draper. The consensus was no.

Business & Finance | Advertising/Marketing

This '90s Sizzler Video Is More Patriotic Than the National Anthem

This 1991 promotional video for Sizzler is blowing up on Reddit. And given it's surreal love of America and salad bars, it's easy…

Business & Finance | Advertising/Marketing

McCann Makes the Best of a Brutal Portrayal in ‘Mad Men’ - CMO Today - WSJ

"Mad Men" has for years skewered the misogynist culture of the 1960s, but the latest episode has painted a particularly unflattering picture of one non-fictional advertising agency: McCann-Erickson.On Sunday's premiere of the final batch of epis

Business & Finance | Advertising/Marketing

A new audio app claims to treat tinnitus

Tinnitus affects the ears but it originates in the brain. The condition, which causes ringing in the ears, is mainly triggered by age-related hearing los

Business & Finance | Advertising/Marketing

The most important stories in advertising, March 19 - Business Insider

Good morning. Here's everything you need to know in the world of advertising today. From Starbucks' #RaceTogether campaign to Yahoo pulling out of China...

Business & Finance | Advertising/Marketing

9 frustrations I’d like to see Apple fix in iOS 9 | Gigaom

Recently, 9-to-5 Mac reported that iOS 9 will likely be a stability release. If true, this is welcome news. I’ve become very frustrated with that the pace

Business & Finance | Advertising/Marketing

Here are all the commercials that ran during the Super Bowl, in order

Budweiser, T-Mobile, Coca-Cola, Microsoft, Nationwide, and many more.

Business & Finance | Advertising/Marketing

Watch All The Ads From Super Bowl 2015 So Far | Co.Create

Bud's puppy returns, Newcastle actually does it, BMW goes back in time, and much more.

Business & Finance | Advertising/Marketing

New Year’s resolutions for advertisers

The New Year offers a fresh start. Along with all those personal pledges, marketers may want to make a few resolutions of their own. Here are some suggestions.

Business & Finance | Advertising/Marketing

PlayStation, Xbox users forced offline - CNN.com

Sony's PlayStation and Microsoft's Xbox Live gaming networks were experiencing widespread problems on Christmas Day as a hacker group claims attack.

Business & Finance | Advertising/Marketing

The Most Important Stories In Advertising December 1 - Business Insider

From the 10 best ads of 2014 to Novak Djokovic starring in a global campaign for Jacob's Creek wine.

Business & Finance | Advertising/Marketing

Kraft Foods Gave Away a Real Spaceship Simulator in 1959

If you were an American kid in the 1950s and 60s you were bombarded with an amazing promise: one day, when you're all grown up, you'll be able to vacation on the moon. But until then you'll have to settle for space-adventure TV shows and comic books. Unle