Business & Finance | Business

How to Create a Brand From Scratch

A brand is an established identity for a business or organization, used to distinguish that company from other competitors. But more than that, your brand is the vehicle that carries your company’s reputation, and often the core of your marketing and adve

Business & Finance | Business

3 Simple Ways to Use Communication to Enhance Your Brand's Customer Experience | Inc.com

When done right, the way you communicate can even become a beloved part of your customer experience in your startup or growing business.

Business & Finance | Marketing

How To Leverage LinkedIn To Build Your Personal Brand

If you are not on LinkedIn, you're minimizing your chances of becoming a brand and being discovered.

Cars & Motorcycles | Cars

6 Iconic Automotive Brands That Could Vanish in the Next 10 Years • Gear Patrol

The last few years have been good to the automotive world, but if things turn sour, these well-known brands could find themselves on the chopping block.

Business & Finance | Startups

While Every Startup Doesn't Need a Business Plan, Every Startup Does Need This | Inc.

You have an idea for a startup. But do you need a comprehensive strategy and plan?

Business & Finance | Advertising/Marketing

Brand Positioning: Six Elements Great Companies Use To Differentiate

In building or evolving a brand’s position, there are a few key steps that simply can’t be skipped or circumnavigated without significant repercussions.

Business & Finance | Advertising/Marketing

Steve Jobs Figured Out Branding 40 Years Ago. Why Are We Still Reinventing It?

Weirdly every entrepreneur wants to be like Jobs but they don't bother to master the basics.

Science & Technology | Social Media

3 Key Impacts of Facebook's Latest Changes on Brands

This is what Zuckerberg's latest announcement means for your business

Business & Finance | Business

Why Your Brand Plan Is More Important Than Your Business Plan

If people don't know who you are and what you represent, they won't do business with you.

Business & Finance | Business

How to Tell Your Digital Brand Story

Your brand has a story, and you need to tell it! Here’s how to tell a digital brand story that will connect with your audience and cut through the noise.

Business & Finance | Advertising/Marketing

How To Avoid Ruining Your Brand With Branded Content

Many brands are paying a high price for this proliferation by producing a large volume of low quality content, simply because they feel like they need to be on social media.

Business & Finance | Business

So Long, Hamburger Helper: America’s Venerable Food Brands Are Struggling - WSJ

The packaged-food industry is being hammered on both ends of the consumer spectrum, losing out to fresher items with fewer processed ingredients as well as inexpensive store labels. As brands such as Hamburger Helper and Chef Boyardee suffer, companies ar

Science & Technology | Social Media

10 Unforgivable Facebook Marketing Mistakes From Brands

Facebook has a market saturation unrivalled by any other social network. To win over your audience you need to avoid these Facebook marketing mistakes.

Business & Finance | Advertising/Marketing

Why You Should Launch a Brand, Not a Product

Five reasons brands are what really matter to your consumers -- and your bottom line.

Business & Finance | Advertising/Marketing

How Nike Brilliantly Ruined Olympic Marketing Forever – Adweek

Unless you happen to be a company like GE, Coca-Cola or McDonald's—a brand that can afford the reported $100 million to $200 million it costs to be an official Olympic sponsor—you'd better not mention the Rio games in your marketing.

Business & Finance | Business

Trends Brand Marketers Need to Heed - Brand Keys

Marketers cannot use mid-20th century survey tools to measure 21st century consumer values and behaviors because traditional techniques are likely to measure what consumers say, rather than what they think

Business & Finance | Advertising/Marketing

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"

Business & Finance | Advertising/Marketing

Why Your Brand Needs A Real Style Guide - Forbes

Illustration by Propoint Designer Gregg D. A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate

Business & Finance | Marketing

5 Steps Brands Need to Take When Working with Micro-Influencers - Forbes

Credit: pexels.com If you scroll through Twitter or Instagram, you can see a lot of Influencers with huge social media following. These people are a gold mine for those whose target audience is, well basically, everyone. But what if your product fits in v

Business & Finance | Advertising/Marketing

The 10 Best-Perceived Brands Among Consumers in 2016 (So Far) | Adweek

When it comes to brands, familiarity doesn’t breed contempt, at least according to YouGov BrandIndex, which released its midyear rankings of best-perceived brands today.According to the study, the most well-regarded brands are ones consumers interact w

Business & Finance | Advertising/Marketing

10 Lies About PR That Brands Need To Know - Forbes

PR remains a mishandled and mismanaged discipline. It has evolved from being merely a way to generate publicity to a bona-fide marketing powerhouse, hence why it’s regrettable to witness PR agencies and in-house teams implementing outdated PR practices

Business & Finance | Marketing

Meet the New Digital Agency That Already Has 2,000 Big Names on Board | Adweek

Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts.

Business & Finance | Social Media

Words And Phrases Brands Ought To Keep Off Their Social Media Vocab

We live in such a liberated world now; few rules bind our online social activities and interactions. Surprisingly, brands and large entities are rarely enslaved by formal rules either. Be that as i...

Business & Finance | Business

The Most Trusted Brands Among American Shoppers - Fortune

BrandSpark International conducted a survey to determine the most trusted brand name products among American shoppers.

Business & Finance | Marketing

10 Rules Of Brand Development | Branding Strategy Insider

At this point in time there are ten rules to brand development that every brand builder should reference.

Business & Finance | Social Media

8 Ways To Promote The YOU Brand On Social Media.

If as millenials we don't count our lucky stars (Pun intended...You know, because

Business & Finance | Public Relations

The A, B, Cs Of Getting Your Business To The Press, On A Budget.

When you're founding your business, high chances are you're working under a budget. A tight one at that seeing as, well, it's a new business. Financial discrepancies, capital-wise, are the last thi...

Business & Finance | Social Media

Getting Your Business Started On Social Media.

Not having your business on social media is probably one of the not so smart a move you can make. The world currently revolves around the digital communication axis, if I should call it that. And t...

Science & Technology | Social Media

How Brand Ambassadors Make Social... More Social

People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.

Miscellaneous | Interesting Links

Interesting facts about Coca-Cola - Business Insider

Did you know Coke invented couponing? And Coke conjured up the image of Santa Claus we all know today?

Business & Finance | Marketing

What is Brand Storytelling?

If you've ever wondered "what is brand storytelling," it's a mix of content marketing, brand journalism, and article writing. Here's an explanation.

Business & Finance | Business

19 famous companies that originally had different names

Did you know that many household-name companies actually started out with completely different names?