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Scott Yeager

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Marketing | Business & Finance

Business & Finance | Marketing

Site Not Mobile Friendly? You Can Kiss Your Google Rankings Goodbye

In recent years, Google has been pushing more and more to ensure all websites are mobile friendly. This makes sense as mobile searches have consistently been on the rise since 2009 and finally…

Business & Finance | Marketing

Get More (and Better) Traffic by Optimizing for Social Sharing

Do you get all the traffic you'd like for your site? Do visitors just keep pouring in, letting you meet all of your business goals with ease?

Business & Finance | Marketing

How To Start An SEO Campaign With (Almost) No Money

Is there a way to start an SEO campaign without a significant monetary investment?

Business & Finance | Marketing

How Digital Marketing Will Change In 2018: 15 Top Trends

New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside.

Business & Finance | Marketing

Why 2018 is the Year of Change in Digital Marketing! - Digital Leadership Associates

It's time to step up in 2018. Falling email rates, the end of advertising and the slow death of PPC are a perfect storm for marketing, says Tim Hughes

Business & Finance | Marketing

5 Steps to Build a Social Media Marketing Plan for 2018

It's hard to succeed without a proper social media marketing plan. Here's how to get ahead.

Business & Finance | Marketing

5 Must-Have Strategies for Marketing to Millennials

Take some tips from a PR expert--and Millennial herself--on what it takes to garner the loyalty of this younger generation.

Business & Finance | Marketing

Think big, go small: why influencer marketing isn’t about reach

Despite what many marketers and PR agencies in Asia still believe, influencer marketing is not a popularity contest.

Business & Finance | Marketing

Use Your Personal Brand to Strengthen Your Leadership Identity

Use what you stand for as a person to become a stronger leader for your small business employees.

Business & Finance | Marketing

12 Marketing Podcasts You Should Listen to Every Week

Learn clever and practical ways to become a marketing pro in no time.

Business & Finance | Marketing

5 Predictions to Guide Your Marketing Plan in 2017

You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.

Business & Finance | Marketing

20 Free Must-have Tools for your Zero-budget Content Marketing Campaign

According to the Digiday Content Marketing Summit in early 2016, one of the biggest challenges most content marketers have been facing is…

Business & Finance | Marketing

Should Marketing Budgets Increase For B2B?

B2B brands are increasing their marketing budgets from 6% increase over last 12 months to over 7% increase for the next, B2B marketing budgets are increasing

Business & Finance | Marketing

5 Content Marketing Ideas You Haven't Thought of Yet

There are way cooler ways to connect with customers than just another blog post.

Business & Finance | Marketing

The right (and wrong) way to get influencers involved in your marketing plan | GamesBeat | Games | by Mike Minotti

Influencers, be they esports players or YouTube personalities, are attracting huge groups of fans. That makes them a tantalizing target for marketers looking to engage their young audiences.

Business & Finance | Marketing

5 Steps Brands Need to Take When Working with Micro-Influencers - Forbes

Credit: pexels.com If you scroll through Twitter or Instagram, you can see a lot of Influencers with huge social media following. These people are a gold mine for those whose target audience is, well basically, everyone. But what if your product fits in v

Business & Finance | Marketing

The Specificity Strategy: How to Turn Generic Posts Into Stand Out Content - Grow and Convert

Your audience can smell the stench of your generic blog post ideas just from the title. Here's why you should use the specificity strategy.

Business & Finance | Marketing

5 Common Content Marketing Mistakes to Avoid

Doing content marketing right can 10x your reach and impact

Business & Finance | Marketing

Need to Write Emails That Produce ROI? One Writer Says Try This.

Copyhackers Founder Joanna Wiebe shares her advice on writing emails that produce real, tangible ROI.

Business & Finance | Marketing

10 Classic Copywriting Books for Results-Driven Content Marketers - Copyblogger

Demian Farnworth recommends 10 classic copywriting book that will help modern, results-driven content marketers absorb vital copywriting mechanics.

Business & Finance | Marketing

Seven Ways To Use Email To Build Your Brand And Create A Better Customer Experience - Forbes

Email is a powerful business tool. We’ve become dependent on it for communicating with customers and coworkers, using it as a marketing tool and a customer service channel, and more.

Business & Finance | Marketing

The Art of Persuasion: How to Craft Words That Sell : Social Media Examiner

Social Media Marketing Podcast 192. In this episode Ray Edwards will explore how to craft written and spoken words that sell.

Business & Finance | Marketing

Meet the New Digital Agency That Already Has 2,000 Big Names on Board | Adweek

Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts.

Business & Finance | Marketing

4 digital marketing secrets every entrepreneur should know - Chicago Tribune

For many small business owners, digital marketing isn't so different from auto maintenance. You go in thinking you need something simple, but leave feeling like you've emptied your savings account with no obvious effect on performance.

Business & Finance | Marketing

Which Online Marketing Strategy Has the Best ROI?

Let's take a look at some of the most popular marketing strategies around today and how they compare with each other.

Business & Finance | Marketing

10 Sure-Fire Ways To Improve Your Copywriting Skills

There's always some room to make improvements even if you feel that you are not good at copywriting. Check out these 10 sure-fire ways to improve your copywriting skills.

Business & Finance | Marketing

Social Media Spider: 5 Striking Visual Content Marketing Formats That Drive Engagement

Over the past few years, the promotion of visual content online has increased significantly. Human beings are visually-motivated creatures, and they’re more likely to engage with the marketing materials you’re promoting if you appeal to their eyes.

Business & Finance | Marketing

10 Killer Email Marketing Trends to Watch in 2016

Almost a whole new year lies ahead and it is the ideal time to take a fresh look at your business goals and how you are going to take sound steps to achieve them. Whether it is a new business opened…

Business & Finance | Marketing

125 Quick Tips to Sharpen Your Copywriting Skills

Learn how to sharpen your copywriting skills with the extensive list of writitng tips from many of the best copywriters in marketing.

Business & Finance | Marketing

5 Cost Effective Ways to Advertise Your Small Business Like a Super Bowl Brand

While small business owners can't afford the millions necessary for a Super Bowl ad, there are numerous ways you can cost-effectively grow your brand's awareness in the community.

Business & Finance | Marketing

3 Fail-Proof Strategies for Creating Viral Content in 2016

Image source: photodune Admit it. We've all invested hours into crafting the perfect catchy title and compelling hook for a blog post on a trending topic and thought, "This is it! I'm finally goin...

Business & Finance | Marketing

4 Content Marketing Tips to Help Your Personal Brand

Content marketing—in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand—can be one of the most successful digital marketing methods for your pers…

Business & Finance | Marketing

Google's Star Wars deal is ending on February 1st - Business Insider

Google's 'Star Wars' experience, which adds fun elements from the movie to Waze, Gmail and other services, ends on Monday, February 1st.

Business & Finance | Marketing

What About My Star Wars Oranges? How Brand Love Transcends Marketing Logic With The Force Awakens

As the 1.6-billion-dollar box office epic Star Wars: The Force Awakens begins to fade from the public eye, so also have the Star Wars-themed brands lining the shelves. I find myself at a loss in ...

Business & Finance | Marketing

7 Ways 2016 Will Force Your Content Marketing Strategy to Change | Inc.com

2016 will bring an array of changes to the content marketing industry. Here are 7 ways you'll need to adapt your content marketing strategy in 2016.

Business & Finance | Marketing

Is Content Marketing A Strategy, A Tactic Or A Channel?

Columnist Rachel Lindteigen believes content marketing shouldn't be a standalone tactic — it should help tell a cohesive story and shape your overall strategy.

Business & Finance | Marketing

The Top Marketing Trends to Watch for in 2016 [Infographic]

Learn about the biggest trends marketers should know about as we strategize for the upcoming year.

Business & Finance | Marketing

How To Effectively Make Use Of Your Business’ Marketing Budget | Take It Personel-ly

Marketing budgets can be hard for some business owners to figure out. For some owners they understand the importance of marketing, but don't always set aside enough in the budget for it, as they may not see an immediate ROI from it. When companies

Business & Finance | Marketing

A Complete Guide To 2016 Content Marketing Trends - #infographic

Ready to dive into creating and executing a content marketing plan for 2016? Keep this infographic-guide handy and get your business started in the right direction.

Business & Finance | Marketing

These 25 Fantastic Slide Decks Will Help You Step Up Your Content Marketing

From an analysis of Star Trek to a reworking of the seven deadly sins, these entertaining nuggets of information will make you rethink how you approach target markets.

Business & Finance | Marketing

11 Marketing Tools Worth Trying in 2016

Want to grow your brand? These spiffy applications may do the trick.

Business & Finance | Marketing

10 Rules Of Brand Development | Branding Strategy Insider

At this point in time there are ten rules to brand development that every brand builder should reference.

Business & Finance | Marketing

How to Become a Better Copywriter: 21 Tips from the Experts

Want to improve as a copywriter? Check out these tips from 21 copywriting experts.

Business & Finance | Marketing

4 Principals of Successful Influencer Marketing | Danny Wong

The Bard once commented: what's past is prologue. This couldn't be truer, especially when it comes to online marketing. Way back when, display advertising gave way to search optimization, which in turn led to social media advertising and where we are toda

Business & Finance | Marketing

20 Lessons I Learned in my First 6 Months at TopRank Marketing

I used to be famous on the Internet. Now I’m writing content for TopRank Marketing. This is better. Before starting at TopRank Marketing, I spent a decade

Business & Finance | Marketing

Internet advertising does work — here are 9 of the most effective campaigns of this year to prove it

Ask anyone if they've intentionally clicked on an ad on the internet, and the answer you'll get is probably "no."

Business & Finance | Marketing

11 ways to encourage your customers to share your content

While there isn't any one magic solution to making business content go viral, you should be doing everything you can to create the most shareable content as possible.

Business & Finance | Marketing

The number one digital marketing tool you might be missing out on - The Globe and Mail

Social media is the darling of digital marketing these days. With so many platforms available to interact with clients and consumers, it’s not surprising that many communications strategies are focused around tools such as Facebook, Twitter and ...

Business & Finance | Marketing

5 ways to bring your email marketing strategy out of the Jurassic Period

"That thing out there ... that is no dinosaur," exclaims Chris Pratt’s character, Owen, in the movie Jurassic World. Can the same be said about your email marketing strategy?

Business & Finance | Marketing

8 Killer Content Marketing Promotion Strategies to Boost Traffic

Drive more traffic to your website this fall by implementing some of these content promotion strategies.

Business & Finance | Marketing

Content Marketing: You're Doing It Wrong

Before you ask for a favor, it's always a good idea to build a relationship first. Would you build your brand by doing favors for random people who ask you to tweet about them?

Business & Finance | Marketing

7 Signs Your Content Marketing Is Stuck in a Bizarro World

Is your content marketing strategy stuck in Bizarro World? Learn what could be causing the disconnect, and how to fix it before it's too late.

Business & Finance | Marketing

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain

Business & Finance | Marketing

7 Things Corporate Blogs Can Learn from Influential Solo Bloggers | Wordstream

Corporate blogs can learn a great deal from successful and influential solo bloggers. Learn how to level up your corporate blog in this post.

Business & Finance | Marketing

Why Design Is Important for Content Marketing

Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content market…

Business & Finance | Marketing

How To Use Influencer Marketing in 5 Steps to Increase Traffic 10-Fold

Here's a fool-proof way to identify your influencers and get them talking...about you!

Business & Finance | Marketing

4 Reasons Why The Digital Economy Is Taking Over Your Marketing Strategy [VIDEO]

Adoption of the Internet of Things (IoT) is moving along – bringing about speed, efficiency, reliability, and accuracy across all lines of business. Procurement organizations are converging people,…

Business & Finance | Marketing

10 Influencer Marketing Campaigns That Got It Right | Lighthouse Insights

A list of 10 interesting influencer-driven digital campaigns that roped in influencers to meet their brand objectives, while smartly leveraging their influence

Business & Finance | Marketing

15 Copywriting Tips To Grow Your Content, Engagements, and Readership

Writing copy is like applying to a job. It does not matter how good you are or the amount of experience you have, if you cannot pass the resume/cover letter stage, you are not going to get the job. S…

Business & Finance | Marketing

How to Promote with Brand Ambassadors Using Visual Content Marketing

Brand ambassadors are customer advocates and fans who talk about your brand with passion. Here are 3 ways to tap into that with visual content marketing

Business & Finance | Marketing

Is Your Marketing Old School? What About Your Customers? | Scott MacFarland

Marketing can be one of those disciplines when tactics and strategies vary greatly based on the industry your business is in. Some businesses prefer traditional media, direct mail and face-to-face personal selling.

Business & Finance | Marketing

7 Great Ways to Improve Your Content Marketing Strategy | Andre Bourque

It's time to focus on making your blogging, email marketing and social media efforts cut through the noise. If you think just a bit outside the box, you'll be on your way in improving your content marketing strategy in no time.

Business & Finance | Marketing

Measuring The Real Impact Of Your Content Marketing

Digital marketing is powerful for getting instant feedback on marketing activities and content marketing creates long-term value for us marketers. But are we measuring the full success of our content marketing? Or are we narrowly focusing on the obvious m

Business & Finance | Marketing

3 Types of Basic Content You Can’t Afford To Ignore - Heidi Cohen

Are you missing these 3 types of basic content? Here are 17 content marketing tips to improve your landing pages, welcome series and post-purchase emails.

Business & Finance | Marketing

3 Types of Basic Content You Can’t Afford To Ignore - Heidi Cohen

Are you missing these 3 types of basic content? Here are 17 content marketing tips to improve your landing pages, welcome series and post-purchase emails.

Business & Finance | Marketing

How to Build a Brand with Gravity | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Before e-commerce, brands used to need literal mass to have gravity in their market. Now, small businesses can build serious gravity, too.

Business & Finance | Marketing

8 Nonobvious Tips to Promote Your Content

Social media is a good start for content promotion, but here are 8 nonobvious tips to further your content’s reach – Content Marketing Institute.

Business & Finance | Marketing

What is Brand Storytelling?

If you've ever wondered "what is brand storytelling," it's a mix of content marketing, brand journalism, and article writing. Here's an explanation.

Business & Finance | Marketing

3 Things you ABSOLUTELY Need to Be Tracking in Your Marketing Efforts - Predictable Profits

Marketing means work — possibly the most important work you’ll put into your business. After all, as management consultant Peter Drucker says, marketing and innovation are the only things that grow a business (all other operations are costs). If you�

Business & Finance | Marketing

What Does a Successful Digital Marketing Campaign Look Like?

Digital marketing is a cornerstone of any marketing strategy and with the plethora of devices taking over from TV and print media, there’s now an even bigger need to come up with a successful digit…