Business & Finance | Marketing

Travel Influencer Sued for Telling "Increasingly Bold Lies" to Build Her Brand

A consumer watchdog sues a social media influencer for, among other things, lying about her travel achievements. | Frommer's

Science & Technology | Social Media

The Best Sites to Buy Real Facebook Likes and Followers

Want to grow your influence on Facebook? This article shares a list of the best sites to buy real Facebook followers and likes.

Science & Technology | Social Media

This Restaurant Owner Went Viral for His Response to An Influencer Who Wanted to Eat for Free

The bloggers wanted to enjoy the best dishes of the place, but they received an accurate rejection that was applauded by thousands of Internet users.

Science & Technology | Social Media

Instagram Will (Finally) Pay Influencers | WIRED

The company is rolling out new ways for its creators to make money—and they might sound familiar.

Science & Technology | Social Media

Instagram Star Erika Santos On How Social Media Influencers Must Change To Thrive In A Post-Pandemic World

Fashion and travel blogger Erika Santos reflects on the ever-changing social media landscape and her future role as an influencer in a post-pandemic world.

Business & Finance | Marketing

Influencer Marketing is Exploding on LinkedIn. Here's How it Can Drive Dollars for Your Brand | Inc.

Actually...don't do for the gram. If you're selling to other businesses on social, better turn your attention (and resources) to this plaform instead.

Business & Finance | Marketing

The State Of Influencer Marketing: Growing

Marketers' investments in influencers continue to rise, and a push toward authenticity leads to a broader set of influencer partners.

Science & Technology | Social Media

How Is Influencer Marketing Changing?

How is influencer marketing changing? This question was originally answered on Quora by Steve Oriola.

Science & Technology | Social Media

Influencer Marketing: A Phony Industry Based On False Premises

No, influencers are not going to rule the world. At least not the kind of influencers we’ve seen so far. Some people will attain positions where they can help change things or sell products and services, but it won’t be thanks to some trashy industry base

Business & Finance | Business

How startups can make influencer marketing work on a budget | TechCrunch

Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because for them, it’s really not delivering the results to justify the hype...

Business & Finance | Advertising/Marketing

Taking A Stand On Authenticity In Influencer Marketing

In an age where digital avatars are the new social influencers and an egg is the most "liked" picture on Instagram, does authenticity even exist anymore?

Science & Technology | Social Media

10 Improvements Influencer Marketing Has To Make In 2019

If influencer marketing wants to move from a line item in the "experimental" budget to a line item in the media budget, the industry will need to continue to mature in 2019.

Science & Technology | Technology

What’s next for 2019? Influencer marketing trends | ZDNet

Will professional influencers become all the rage in 2019 – or will they disappear as the next new influential technology arrives?

Business & Finance | Marketing

Influencer Marketing: How To Make Human Connections Work For Your Brand

Emotions have always played a role in consumers’ purchase decisions, and today’s digital influencers are the ideal launchpad for brands looking to form authentic bonds with audiences.

Business & Finance | Marketing

Little-Known Best Practices For Launching A Successful Influencer Marketing Campaign

Influencer-driven word-of-mouth marketing is entering a Golden Age -- the result of an explosive rise in social media usage. And marketers need to take advantage.

Science & Technology | Social Media

The 7 Biggest Secrets Of Social Media Influencers

Obviously, they put in extra work and have more experience than the average Joe. But beyond that, there are a few secrets that most influencers don't make public.

Business & Finance | Advertising/Marketing

The Five Top Trends That Will Shape Influencer Marketing in 2018

Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet ...

Science & Technology | Social Media

Influencer Marketing: A Key Building Block Of A Successful Content Marketing Engine

By activating influencers as part of a media buy, marketers can reach consumers through trusted voices and help drive business value.

Science & Technology | Social Media

25 tips for becoming an online influencer

Influencer marketing has become a powerful strategy for brands who want to reach their audience in a non-pushy, non-promotional way. Instead of pushing their own message, they can leverage online influencers to get their message out in a more palatable way.

Business & Finance | Marketing

The right (and wrong) way to get influencers involved in your marketing plan | GamesBeat | Games | by Mike Minotti

Influencers, be they esports players or YouTube personalities, are attracting huge groups of fans. That makes them a tantalizing target for marketers looking to engage their young audiences.

Business & Finance | Advertising/Marketing

What is Influencer Marketing? | Inc.com

In two previous articles, I talked about how Influencer Marketing Delivers 11X ROI Over All Other Forms of Digital Media and worked to dispel the 3 Most Common Myths of Influencer Marketing. But then I took a step back and wanted to answer the very specific question of "What is Influencer Marketing?"

Business & Finance | Marketing

4 Principals of Successful Influencer Marketing | Danny Wong

The Bard once commented: what's past is prologue. This couldn't be truer, especially when it comes to online marketing. Way back when, display advertising gave way to search optimization, which in turn led to social media advertising and where we are toda

Business & Finance | Marketing

How To Use Influencer Marketing in 5 Steps to Increase Traffic 10-Fold

Here's a fool-proof way to identify your influencers and get them talking...about you!