#SocialMediaMarketing

Business & Finance | Marketing

When Should You Expect to See Results from a Content Marketing Strategy?

How long does it take content marketing to work? This post looks at the key elements involved, and what you can expect.

Science & Technology | Social Media

10 essentials for your social media marketing campaigns

Sporadic tweets and banal Facebook posts just won’t cut it in today’s online world. Set clear objectives, and keep current and consistent with engaging posts and audience interaction.

Science & Technology | Social Media

How Instagram's Algorithm Works And Where Your Strategy Needs to Shift

As Instagram's algorithm changes, yesterday's marketing tactics might become less effective tomorrow. Here's how the Instagram algorithm works and how you can evolve your Instagram strategy to get the most out of the platform today.

Business & Finance | Advertising/Marketing

Best Instagram Marketing Tactics for An Early Stage Business

Instagram is helping a lot of small and big businesses in the brand building and generating sales.

Business & Finance | Business

How to use Whatsapp as a Business Tool: 3 Easy Tips

Whether you own a restaurant or a toy store, WhatsApp can be your best business buddy.

News | Human Interest Stories

Want More Instagram Followers? Here's 12 Proven-Successful Organic Strategies

You might think of your follower count as a vanity metric, but with over half of Instagram users following brands and using the platform to conduct research prior to making purchase decisions... it's high time you got vain.

Science & Technology | Social Media

Instagram’s Wannabe-Stars Are Driving Luxury Hotels Crazy

Hotels are being forced to figure out how to work with a new class of brand-peddling marketers.

Science & Technology | Social Media

Social Media Engagement is the New Social Media Marketing: How To Do It Well

As social media platforms evolve to reward so reward authentic social media behaviour, social media engagement has become a vital part of any marketing strategy. Here's a look into why we think social media engagement is so important and how you can

Business & Finance | Marketing

How To Use Instagram To Grow Your E-Commerce Business (With Zero Budget)

Instagram has over 800 million monthly active users and the platform is a great marketing tool if utilized effectively. Let’s take a look at ways you can use this visual-based social media platform to build your brand and grow your following without spe

Science & Technology | Social Media

How To Make The Most Of Social Media Marketing

How can I do social media marketing? This question was originally answered on Quora by Frits Habermann.

Science & Technology | Social Media

How Facebook Marketing is Changing (And How to Be Prepared) - The Buffer Blog

Just a couple of weeks back, Facebook announced a significant update that could signal a new path for the platform. Here's how we feel it will change the future of Facebook marketing.

Business & Finance | Business

10 most effective social media tools for PR pros | Articles | Social Media

Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. Here’s the software to help you stay on top of it all.

Science & Technology | Social Media

How to Growth Hack the Facebook Algorithm to Reach Your Most Engaged Fans

It's not Mark Zuckerberg's fault that you're not up to date with how social media marketing is done in 2018.

Science & Technology | Social Media

How to Create a Fullscreen Canvas Experience on Facebook

Imagine for a second that you can have a customer’s complete, undivided attention on social media. Instead of seeing four other posts on their feeds distracting them, all they see is yours, dominat…

Science & Technology | Social Media

The 1-2-3-4 Strategy to Drive Leads From Instagram

Instagram can make sense as part of a lead-gen strategy. The secret is a laser focus on optimizing four key elements – Content Marketing Institute

Science & Technology | Social Media

5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix it)

Is nobody engaging with your social media posts on Twitter or Instagram? Here's 5 reasons why, and how to fix it to make sure you get attention on your social media.

Science & Technology | Social Media

Twitter Is Developing a Subscription Plan That Promotes Your Tweets Automatically | Fortune

Twitter is testing a subscription plan that automatically promotes tweets in order reach to more users and grow follower bases

Science & Technology | Social Media

LinkedIn Prospecting: How to Find and Connect With Future Customers : Social Media Examiner

Social Media Marketing Podcast 295. In this episode, explore how to use LinkedIn to find leads and turn them into customers with John Nemo.

Science & Technology | Social Media

How This Founder Accumulates 100M Impressions Each Month And What CMOs Can Learn From It

Getting eyes on your content is every marketer's goal. One man who gets 100M Impressions every month has some tips every marketer can benefit from.

Science & Technology | Social Media

The 7 Biggest Secrets Of Social Media Influencers

Obviously, they put in extra work and have more experience than the average Joe. But beyond that, there are a few secrets that most influencers don't make public.

Science & Technology | Social Media

Uncovering Instagram Bots With a New Kind of Detective Work

Marketers are increasingly concerned that too many of the influencers they pay to push their products are actually followed by a percentage of accounts that are fake.

Science & Technology | Social Media

Why Posting to Facebook Without Paying Is a Waste of Time | DigitalNext - AdAge

Use your marketing team's time and the dollars you're spending with your agency on promoted "thumb stopping" content, Mike Proulx argues.

Science & Technology | Social Media

Best Practices for Advertising on Instagram – Adweek

Make the most of the unique opportunity presented by the visual social network

Science & Technology | Social Media

Inside Social Media's Black Market: The Follower Factory - The New York Times

Everyone wants to be popular online. Some even pay for it. Inside social media’s black market.

Science & Technology | Social Media

7 Ways to Turn Instagram Followers into Customers for Life #InstagramforBusiness

Use these seven ways to reach out to prospects and make them want to buy from you, over and over again.

Science & Technology | Social Media

Real Influence: How Adobe Uses Influencer Marketing | MarketingProfs Podcast

Here's how Adobe uses influencer marketing to dramatically increase the company's reach. Gain insights from how to attract and engage influencers, measure success, and maintain relationships.

Business & Finance | Social Media

Words And Phrases Brands Ought To Keep Off Their Social Media Vocab

We live in such a liberated world now; few rules bind our online social activities and interactions. Surprisingly, brands and large entities are rarely enslaved by formal rules either. Be that as i...

Science & Technology | Social Media

How to Measure Your Social Media Campaigns in the Real World | Social Media Today

The biggest challenge to managing and measuring your social media campaigns is knowing what metrics are truly important to your business. But that question is critical - this post outlines five actionable metrics every social media campaign should track

Science & Technology | Social Media

5 Social-Media Opportunities Businesses Mostly Overlook

Surprisingly few companies are taking full advantage of what social media offers.

Business & Finance | Marketing

11 Marketing Tools Worth Trying in 2016

Want to grow your brand? These spiffy applications may do the trick.

Science & Technology | Social Media

Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal

Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram has said it plans to work with 100 companies around the

Business & Finance | Social Media

8 Ways To Promote The YOU Brand On Social Media.

If as millenials we don't count our lucky stars (Pun intended...You know, because

Science & Technology | Social Media

10 Powerful Tips to Increase Fan Engagement on Facebook

Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. It is the most powerful social network on the planet. So how can you harness its power and increase fan engagement on your Fa

Business & Finance | Social Media

Getting Your Business Started On Social Media.

Not having your business on social media is probably one of the not so smart a move you can make. The world currently revolves around the digital communication axis, if I should call it that. And t...

Science & Technology | Social Media

6 Principles That Must Be Applied to Social Media Marketing

Learn the key principles of direct response marketing that you need to follow on all social media platforms.

Science & Technology | Social Media

How Brand Ambassadors Make Social... More Social

People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.

Business & Finance | Business

Twitter Unveils Tools for Tracking Brand Conversations | Adweek

Twitter has new analytics tools it says will provide marketers with additional insight into brand conversations, audiences and trends. The Twitter Brand Hub, unveiled today, is meant to give brands a "360-degree, real-time view" of their initiat

Science & Technology | Social Media

10 Things to Do Right Now So You'll Kill It on Facebook on Monday | Inc.com

There are some basic things you can start doing now to increase your odds of engaging Facebook fans--and getting business.

Science & Technology | Social Media

Hashtag hijacking doesn't have to live and die on Twitter | ClickZ

Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitter conversation.

Science & Technology | Social Media

The Dos and Don'ts of LinkedIn Marketing

A few years ago, LinkedIn was a teeny tiny networking site for professionals. How times have changed! The professional network now has more than 380 million users from around the world. Professionals…

Science & Technology | Social Media

Mashable: Our reactions to Facebook 'Reactions'

On this week's MashTalk, we discuss Facebook Reactions, Twitter Moments and Microsoft's best presentation in years.

Science & Technology | Social Media

How Facebook Is Making It Easier to Generate Sales Leads Among Mobile Phone Users | Adweek

Filling out forms is a cringe-worthy chore for most people. And that's why lead-generation marketing—the art and science of getting consumers to take five or 10 minutes to write up or type out personal information—has always been a tough gig.

Business & Finance | Marketing

Internet advertising does work — here are 9 of the most effective campaigns of this year to prove it

Ask anyone if they've intentionally clicked on an ad on the internet, and the answer you'll get is probably "no."

Science & Technology | Social Media

Twitter Plans to Go Beyond Its 140-Character Limit | Re/code

Twitter is thinking about ways to tweak the 140-character limit to entice new users.

Science & Technology | Social Media

8 Common Facebook Mistakes Social Media Managers Need To Avoid

Social media managers are faced with the task to tackle Facebook. Here are some Facebook mistakes social media managers should avoid.

Business & Finance | Marketing

11 ways to encourage your customers to share your content

While there isn't any one magic solution to making business content go viral, you should be doing everything you can to create the most shareable content as possible.

Science & Technology | Social Media

How Long Does It Take for Social Media Marketing to Start Paying Off? | Social Media Today

​You’ve got your Twitter account going and you’ve made a few good jokes. You’ve garnered a few followers on Facebook. Every day, you put a little time into yours social channels. How long until you start seeing some actual sales or conversions?

Business & Finance | Marketing

The number one digital marketing tool you might be missing out on - The Globe and Mail

Social media is the darling of digital marketing these days. With so many platforms available to interact with clients and consumers, it’s not surprising that many communications strategies are focused around tools such as Facebook, Twitter and ...

Science & Technology | Social Media

Is Your Company Making These 5 Crucial Mistakes on Social Media?

Even when you're not there to guide them, conversations are happening about your brand -- and they aren't always pretty.

Science & Technology | Social Media

10 Reasons to Create a Facebook Group Today

Facebook Groups can be a GREAT way to extend the reach of your customer base, get new customers and build relationships for business. However,

Science & Technology | Social Media

Is Hybrid Content Marketing the Latest Trend? | Social Media Today

Recently, we decided to do something that would take our content marketing to the next level: We combined our content marketing efforts with a tightly focused Facebook advertising strategy. This is what I like to call hybrid content marketing.

Business & Finance | Marketing

How To Use Influencer Marketing in 5 Steps to Increase Traffic 10-Fold

Here's a fool-proof way to identify your influencers and get them talking...about you!

Science & Technology | Social Media

15 New Social-Media Templates to Save You Even More Time With Your Marketing

Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time. You can -- with the right set of tools.

Science & Technology | Social Media

How To Quickly Master Social Media Marketing For Small Business

According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time, Nielsen also reports that four out of every five corporations in America are now leveraging social me

Science & Technology | Social Media

Social Media Marketing Is The Top Priority For Brands In 2015 [REPORT]

Brands are betting big on social media marketing in 2015. The recent study highlights how marketers are leveraging on Facebook, Twitter etc

Science & Technology | Social Media

4 Apps You Need to Master the Art of Instagram: The Daily Details: Blog : Details

If you’re going to share your life on Instagram, share the best version. That means moving beyond using built-in filters like Valencia and X-Pro II and taking advantage of apps that’ll bring your ‘gram game to the next level.

Science & Technology | Social Media

Instagram photos are now bigger and better

Just over a week ago, I wrote plaintively about Instagram's archaic 640 x 640 resolution and the need to move with the times and give users the ability to upload larger images. This past Friday, it...

Business & Finance | Marketing

Is Your Marketing Old School? What About Your Customers? | Scott MacFarland

Marketing can be one of those disciplines when tactics and strategies vary greatly based on the industry your business is in. Some businesses prefer traditional media, direct mail and face-to-face personal selling.

Business & Finance | Business

How social media influences consumer buying decisions - Tampa Bay Business Journal

Brand awareness, website traffic and fan engagement are a good start, but they don’t cover what makes social media marketing important.

Business & Finance | Business

How to Make Your Brand Irresistible to Millennials | Inc.com

Millennials are one of the hottest topic in marketing. Here's how to really appeal to them.

Business & Finance | Advertising/Marketing

McCann's Mad Men Tweets Help Lift the Agency's Mentions by 46% | Adweek

Since it's been part of the program's storyline from practically the beginning, McCann has been tweeting about Mad Men episodes for years. But for the final season, it has been cast as an extreme antagonist as it swallows up the fictional subsidiary Sterl

Business & Finance | Business

30 Digital Marketing Tools the Real Mad Men Would Have Wanted

30 free and paid digital marketing tools to help you with content marketing, SEO, social media marketing, PPC, conversion optimization, project management etc.

Business & Finance | Business

How to Learn Social Media Marketing: 15 Blogs for Beginners

Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media plat…

Business & Finance | Business

MySpace – what went wrong: ‘The site was a massive spaghetti-ball mess’

Sean Percival on corporate interference, Punch The Monkey, and a failed attempt to buy Spotify: ‘They sure as hell were not selling to us...’

Business & Finance | Business

Stories (Not Ads) Help Brands Connect With Millennials | B2B Marketing Insider

Intuitively it makes sense: the sooner a consumer is hooked on your brand -- loyal to their core -- the greater the lifetime value of that relationship. Mo

Business & Finance | Advertising/Marketing

New Year’s resolutions for advertisers

The New Year offers a fresh start. Along with all those personal pledges, marketers may want to make a few resolutions of their own. Here are some suggestions.

Business & Finance | Advertising/Marketing

The 10 Most Memorable Apple Commercials • Highsnobiety

Apple’s advertising calls into question what is more effective: telling a story, or merely allowing a product to sell itself without allowing the commercial spot to feel like a cold tutorial? In its early days, the company wanted to feel…