#advertising

Business & Finance | Advertising/Marketing

Copywriter Who Scored a Job at McCann by Posing as Fearless Girl Talks Breaking Into Advertising – Adweek

Jade Delaney ‘has taken it all in her stride,’ said McCann Bristol managing director Andy Reid.

Business & Finance | Advertising/Marketing

Everyone Is Trolling IHOP For Going From Pancakes To Burgers, And No One Is As Savage As Wendy’s

The International House Of Pancakes (IHOP) has just rebranded itself into IHOb and everyone noticed. We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers, the company wrote, following-up on the big announcement. While the customer

Business & Finance | Business

Why Are So Many Super Bowl Advertisers Playing the Nostalgia Card? – Adweek

There’s money in missing the past—even if the past really wasn’t so good.

Business & Finance | Advertising/Marketing

Here are some of the best Super Bowl commercials you'll see this weekend

Paying more than $5 million for a 30-second ad spot may sound insane but during the Super Bowl, most advertisers consider it money well spent. Last year, more than 111 million viewers tuned in to watch the annual NFL championship…

Business & Finance | Advertising/Marketing

The Best Leaked Super Bowl 2018 Ads

Cardi B subs for Alexa, Keanu Reeves stands atop a moving motorcycle, Tiffany Haddish touts Groupon and more spots released before Super Bowl 52

Business & Finance | Advertising/Marketing

8 Old-School Branding Techniques That Will Still Work for You Today

The 'Mad Men' days are long over, but what survives are such Don Draper trademarks as business cards, snail mail and testimonials.,

Science & Technology | Social Media

Best Practices for Advertising on Instagram – Adweek

Make the most of the unique opportunity presented by the visual social network

Entertainment | Movies & Other Stuff

39 Movies, TV Shows, Albums, And Podcasts You Might Have Missed In 201

Take a break from reading Best of the Year lists to discover some of the stuff that fell between the cracks.

Business & Finance | Advertising/Marketing

The advertising industry has been living a lie

COMMENTARY: Brands have deluded themselves into believing the dream of 'the long tail.' Yet the idea of blasting ads on thousands of sites makes little sense.

Architecture & Interior Design | Mid-Century!

17 vintage back to school ads you would never see today

Back in the day, you couldn't go to campus without bowties, bell-bottoms, sugar and jazz.

Business & Finance | Advertising/Marketing

How Much Do Companies Pay to Get Their Logos on Those Blue Highway Exit Signs? | Mental Floss

Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on MentalFloss.com.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Consulting companies are among the 10 largest agencies, WPP will spend $200 million with Snap this year, and Microsoft hired a former FTC commissioner.

Business & Finance | Advertising/Marketing

The world's biggest ad company plans to spend $200 million on Snapchat this year

The CEO of the world's largest advertising group, WPP's Sir Martin Sorrell, said his firm plans to spend $200 million on Snapchat in 2017.

Business & Finance | Advertising/Marketing

How Gatorade and Snapchat Are Leveraging the Power of Mobile to Inspire Athletes | Inc.com

Today's athletes are always on the go. To reach them with your ads a strong mobile strategy is a must.

Business & Finance | Advertising/Marketing

THESE OLD MCDONALD'S COMMERCIALS ARE WEIRD AS HELL - Thrillist

The Season 3 premiere of Adult Swim's "Rick and Morty" referenced an old McDonald's ad for Szechuan Sauce, promoted in conjunction with Disney's "Mulan." We fell down a rabbit hole.

Business & Finance | Advertising/Marketing

How on Earth Does an Ad Like Pepsi's Get Approved?

The backlash-provoking spot likely came out of a months-long, multimillion-dollar process that offered producers plenty of opportunities to spike it.

Business & Finance | Advertising/Marketing

From Coke’s flower power to Kendall Jenner’s Pepsi ad – how ads co-opt protest | Media | The Guardian

Yesterday, Pepsi pulled its new ad in less than 24 hours. Reality star Kendall Jenner giving a police officer a soft drink to calm a protest was immediately called the ‘worst ad of all time’. Can big business ever have a place in social activism?

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Havas denies stopping Google ad spend in the UK, Facebook's secret projects team, and WPP's Sir Martin Sorrell on the YouTube ad boycott.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Google summoned to appear before the UK government, Adidas stopping TV advertising, and Google Home ads which aren't really ads.

Business & Finance | Business

50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them – Adweek

Joint effort between David Miami and Sterling Cooper Draper Pryce

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

WPP CEO Martin Sorrell going after Google, McCann Japan creating a creative director robot, and Facebook livestreaming Major League Soccer.

Business & Finance | Advertising/Marketing

The 11 best advertising campaigns of 2016 - Business Insider

The Gunn Report identifies the best adverts by combining the winners' lists from the 45 most important awards.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

A clone of Snapchat launches in Facebook Messenger, WPP CEO Martin Sorrell making millions, and Google AMP pages inflating traffic metrics.

Business & Finance | Advertising/Marketing

The Startup That Just Might Become the King of Native Advertising | Inc.com

Social Native is turning content creation on its head to help brands connect with consumers.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

Twitter's VP of client solutions explained to us what he is saying to clients right now, and Snapchat is making its app less confusing as it prepares to IPO.

Miscellaneous | Social Media

How to Destroy the Business Model of Breitbart and Fake News

Many companies don’t know that their ads are appearing next to abhorrent content. Tell them.

Business & Finance | Advertising/Marketing

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From Lowell McAdam on speculation Verizon may want to reduce the price it is paying for Yahoo, to KFC's new Colonel Sanders mascot.

Business & Finance | Advertising/Marketing

This Agency Just Made a Whole Music Video to Say a Fond Farewell to a Client

A lot of agency-client splits are unpleasant or downright acrimonious. But ad agency Rinck's breakup with Gorton's Seafood has been quite amicable—so amicable, in fact, that Rinck just unveiled a thank-you music video to Gorton's, inspired by Johnny Cas

Business & Finance | Business

Flipboard Will Soon Begin Selling Programmatic Mobile Ads

Flipboard is turning a new page and will begin selling programmatic display and native ads. The mobile app known for offering users a sampling of stories from around the web will offer ads through a private marketplace enabled by Rubicon Project beginning

Business & Finance | Advertising/Marketing

What Killed the Commercial Jingle? - The Atlantic

Marketing ditties once had a distinctive, hokey sound, but today’s advertisers have ditched them for standard pop songs.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From Instagram launching a Snapchat clone, to ad tech companies' concerns about Google's exchange bidding in Dynamic Allocation.

Science & Technology | Social Media

The big flip: How Snapchat reoriented video advertising

Embracing vertical video poses technical challenges for brands wanting to repurpose their video content, as well as requires a different artistic eye.

Business & Finance | Abundance

What I Learned From 10 Years of Doing PR for Apple

Five communications lessons from the biggest corporate turnaround.

Business & Finance | Business

Marketing Technology is Changing the World. And Marketers Are Getting Left Behind.

In an early episode of Mad Men, Don Draper spars with a researcher about the value of the customer insights she’d collected. Don argued that creatives need to show the future, not the past, and that data couldn’t show a brand where to go.

Marketing has evolved a lot over the last 50 years. Now, data commonly informs copy, and marketers often test and improve creative concepts before launching broadly.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From YouTube's plan to engage more small businesses to advertise on its platform, to the Danish media agency using AI to make deals.

Business & Finance | Advertising/Marketing

The Future Of Branding Is Debranding | Co.Design | business + design

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.

News | Interesting Links

The agency game: Six tips for choosing an agency

Answer the following six questions and you’ll have a great chance of choosing an agency that will be your company's perfect creative collaboration partner.

Science & Technology | Social Media

Facebook's new advertising play: Selling ads for non-users - LA Times

To advertisers, Facebook Inc. 's biggest treasure trove is what it knows about you.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From Gawker CEO Nick Denton writing an open letter to Peter Thiel, to Facebook shutting down LiveRail and FBX.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From the main reason most people aren't using ad blockers, to the Prime Minister of the UK running a Tinder ad campaign.

Business & Finance | Advertising/Marketing

The 10 things in advertising you need to know today

From inside YouTube's event designed to steal TV ad dollars, to how major publishers are using WhatsApp.

Cars & Motorcycles | Cars

Guy makes a slick commercial to sell his used Nissan Altima

Canadian filmmaker Rob Comeau made a slick, professional car commercial to sell his used car, after trying to sell it on Craigslist and Kijiji for a year.

Miscellaneous | Interesting Links

10 Dangerous Toys from Decades Past (and the Commercials That Sold Them) | Mental Floss

Baby Boomers are a hardy bunch. They rode in cars that weren’t equipped with special toddler seats, walked to and from school without being electronically tethered to their parents, ate lunches filled with allergens and preservatives, played with toys that would be quickly pulled from shelves today, and still persevered to become the largest living generation of the U.S. population.

Miscellaneous | Interesting Links

The 5 Worst Marketing Fails of 2015

From sickeningly sexist ads to a QR code that accidentally directs to a porn site, here are the gnarliest marketing sins of the year.

Entertainment | Branding/Advertising

After Years Away, Some People Struggle in Their Return to Agency Jobs | Adweek

Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved in community activities and write freelance features for the Chicago Tribune.

Business & Finance | Business

The $21.8-Billion Reason Ultra-Personal Online Ads Are Coming

Globally, $21.8 billion worth of ads wont make it to eyeballs this year because of ad blocking. A possible savior: hypertargeted ads.

Business & Finance | Marketing

Internet advertising does work — here are 9 of the most effective campaigns of this year to prove it

Ask anyone if they've intentionally clicked on an ad on the internet, and the answer you'll get is probably "no."

Miscellaneous | Interesting Links

11 More Hidden Messages in Company Logos | Mental Floss

As we've mentioned before, some logos like to sneak in some hidden symbols and meanings. Some might have been staring at you right in the face without you noticing.

Science & Technology | Social Media

This Site Is Running Facebook Ads About Creepy Facebook Ads | TIME

Ello is running Facebook ads that target you based on your browsing history and other metrics that Facebook tracks.

History | History

The original Mad Men were just as dapper, but not as drunk

The real Mad Men of the '50s dressed just as dapper, and drank just as much as the show suggested. But no more than everyone else...

Entertainment | Mad Men

Did Don Draper Create The ‘Buy The World A Coke’ Commercial?

The "Mad Men" timeline kind of works out for Don Draper to have created the famous "Hilltop" commercial for Coca-Cola.

Entertainment | Mad Men

Famous ads created by women of the 'Mad Men' era - Business Insider

While men certainly made up most of the advertisers on Madison Avenue in the 1960s, some of the most famous campaigns from the "Mad Men" era of advertising were actually created by female copywriters.

Entertainment | Mad Men

Real ad men's predictions for the Mad Men finale - AdNews

After seven seasons Mad Men is coming to an end. We've seen the Sterling Cooper Draper gang go through pitches, wins, losses, scandals, takeovers and the arrival of the “supercomputer”. But what do re...

Entertainment | Television/Film/Books

5 Things In Mad Men That Became Important - Business Insider

The advertising industry was never the same. Some people don't realize the show depicts landmark developments in the advertising industry with equal precision. We spoke with real-life 1960s "Mad Man" Mel Abert, former art director at renowned ad agency Chiat/Day. Abert let us in on the developments in the show that ended up being huge for the industry.

Entertainment | Mad Men

The Stories Behind 5 Unforgettable Ad Campaigns on Mad Men

Josh Weltman's name may not ring any bells, but chances are you've seen his work. As Mad Men showrunner and creator Matthew Weiner's righthand ad man, Weltman was tasked with helping the show's writers develop the ads and plot lines that enrich the AMC drama...

Entertainment | ENTERTAINMENT

George Lois, real-life Don Draper: Vice profiles the legendary 60s ad man and art director (VIDEO).

Forget D.B. Cooper—for a real-life equivalent of Mad Men’s Don Draper, you’d be hard-pressed to find someone more fitting than legendary art director George Lois. In the ’60s, Lois oversaw dozens of landmark ad campaigns and magazine covers, and t

Travel | Travel

7 Hotels That Don't Look A Thing Like Their Ads

Throughout our hours and hours of travel and hotel investigating at Oyster.com, we've come across quite a few photo fakeouts: Situations where the hotel website showed the property as one way, and we found it to be a totally different way when we a...

Science & Technology | Social Media

Pinterest bans affiliate links, moves towards 'buy' button | Articles | Home

The visual social media platform—along with Facebook and Twitter—are introducing changes that will affect brands and how they engage online.

Miscellaneous | Mid Century

Grab A Glass Because It's The Best Whiskey Ads Of The 1960s!

James Bond + Jim Beam = Winner! Forget everything you knew about the 1960s. Forget Mad Men, forget Apollo 11, forget The Beatles, forget JFK, forget Cuba, don't forget Vietnam...but forget about the rest. In the '60s, all you had to care about was a nice bottle of bourbon and the quickest method of getting it into your mouth.

History | Chicago History

See Chicago's Past Through These Classic Magazine Ads From 1959

What can a magazine ad tell you about Chicago in 1959? Let's take a ride on the Chicagoist Wayback Machine to a time when phone numbers were as long as hashtags.

History | Chicago History

Ghost signs in Chicago: advertisements from the past

Chicago photographer Debbie Mercer captures faded ghost signs hiding in plain sight on Chicago buildings.

Business & Finance | Careers & The Workplace

75% Of Ikea’s Catalog Is Computer Generated Imagery!!!

You could have fooled us. Wait, actually, you did. The best special effects are often the ones you never notice--which may make Ikea the most skillful special effects studio in the world. The Swedish furniture company has been aggressively ramping up its use of computer generated imagery in their catalogs. Ikea's first CG photo was a Bertil pinewood chair in 2006. By 2012, the Wall Street Journal reported that 25% of their products were CG. Today, that figure has ballooned to 75%.

Science & Technology | Social Media

How Kevin Systrom Controls Every Ad on Instagram

ASPEN — Photo-sharing network Instagram still hasn't fully rolled out its strategy for selling ads on the service. But CEO and cofounder Kevin Systrom has revealed that he has an unusual and unprecedented amount of control over photo ads before they go up on the service.

Entertainment | Mad Men

About Last Night’s ‘Mad Men’: Here’s A Real Burger Chef Commercial From 1970

Here's what a real Burger Chef commercial looked like circa 1970. Someone is eating fries while riding a horse. It's weird.