News | News

Howard Epstein : Public Diplomacy of Israel: HASBARA AND 9/11

Howard Epstein: Public Diplomacy of Israel: HASBARA AND 9/11 Hasbara (הַסְבָּרָה) is the Hebrew word used universally in lieu of a mouthful such as “public diplomacy of Israel” or, more colloquially, “Israeli PR”. Israelis and Jews every

Business & Finance | Business

10 most effective social media tools for PR pros | Articles | Social Media

Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. Here’s the software to help you stay on top of it all.

Business & Finance | Business

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.

Business & Finance | Abundance

What I Learned From 10 Years of Doing PR for Apple

Five communications lessons from the biggest corporate turnaround.

Science & Technology | Social Media

10 simple steps for more clickable social media content | Articles | Home

Writing powerful social media copy that grabs people's eyes and wins their hearts is a challenge. Often, when our content isn't breaking through the noise, we can fix it with a few tweaks.

Business & Finance | Advertising/Marketing

10 Lies About PR That Brands Need To Know - Forbes

PR remains a mishandled and mismanaged discipline. It has evolved from being merely a way to generate publicity to a bona-fide marketing powerhouse, hence why it’s regrettable to witness PR agencies and in-house teams implementing outdated PR practices

News | News Items

mkshft’s Social Media

mkshft’s Social Media, by @mkshft Links: updated automatically with a curated selection of articles, blog posts, videos and photos.

Business & Finance | Careers & The Workplace

30 jobs in the PR and marketing world

Creative marketers are always in demand. To land your next job, recruiters suggest handing over an example of your prowess. To get started, consider this list of inventive opportunities.

Miscellaneous | Interesting & Helpful Information

Moptwo - Publish Your World

Social Media for people who want to organize and share information in a comprehensive and lasting way. Moptwo: publish your world.

Business & Finance | Business

3 important things a PR pro learned while working with startups

My PR firm is based in the San Francisco Bay Area. As I’m in the central hub of the tech industry, I’ve been fortunate to work with many early-stage, fast-

Science & Technology | Social Media

4 social media marketing trends that won’t go away

Ten years ago, Facebook was a shaky fad. Today, its market cap is almost a third of a trillion dollars. So why isn’t your organization live-streaming on Periscope yet?

Business & Finance | Social Media

Words And Phrases Brands Ought To Keep Off Their Social Media Vocab

We live in such a liberated world now; few rules bind our online social activities and interactions. Surprisingly, brands and large entities are rarely enslaved by formal rules either. Be that as i...

Business & Finance | Social Media

8 Ways To Promote The YOU Brand On Social Media.

If as millenials we don't count our lucky stars (Pun intended...You know, because

Business & Finance | Public Relations

The A, B, Cs Of Getting Your Business To The Press, On A Budget.

When you're founding your business, high chances are you're working under a budget. A tight one at that seeing as, well, it's a new business. Financial discrepancies, capital-wise, are the last thi...

Business & Finance | Business

5 Essential PR Tips for Small Businesses | Gillian Small

Elaborate public relations campaigns can often be an expensive undertaking. Creating a PR campaign to fit the needs of your small business will require focused time and effort, but doesn't have to break the bank. Below are a few tips to keep in mind when

Business & Finance | Marketing

5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts

Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain

Business & Finance | Business

5 excellent PR client lessons from 'Mad Men' | PR Daily

Though the fictional account executives at Sterling Cooper focus on advertising campaigns, PR pros can glean knowledge from their successes and failures.