#contentmarketing

Business & Finance | Marketing

Content Marketing: Why Most Business Blogs Suck - Digital Doughnut

If your website is the central part of your business, you can’t afford to overlook the state of your business blog. If your website is the central part of your business, you can’t afford to overlook the state of your business blog.

Business & Finance | Advertising/Marketing

How To Solve 7 Major Marketing Challenges Of 2018

Marketing industry leaders share how they're addressing some of their biggest pain points this year.

Business & Finance | Advertising/Marketing

Measuring the Effectiveness of Digital Content Marketing: Insights from the 2018 Intelligent…

Authored by Prema Srinivasan

Science & Technology | Social Media

The 1-2-3-4 Strategy to Drive Leads From Instagram

Instagram can make sense as part of a lead-gen strategy. The secret is a laser focus on optimizing four key elements – Content Marketing Institute

Business & Finance | Business

Here's What 2016 Taught Us About Content Marketing and SEO

Success as an internet marketer requires constant appraisal of trends and vigilance for what isn't working any longer.

Business & Finance | Online Marketing

Content Marketing And Promotion - Complete Guide To Content Amplification, B2B Marketing And Strategy

In this content marketing guide, we discuss how you can use multiple content marketing strategies to grow your brand and target your customer.

Business & Finance | Marketing

20 Free Must-have Tools for your Zero-budget Content Marketing Campaign

According to the Digiday Content Marketing Summit in early 2016, one of the biggest challenges most content marketers have been facing is…

Business & Finance | Advertising/Marketing

Are There Any Downsides To Content Marketing? - Forbes

Are there any real downsides to content marketing that might deter you from the strategy?

Business & Finance | Marketing

5 Content Marketing Ideas You Haven't Thought of Yet

There are way cooler ways to connect with customers than just another blog post.

Business & Finance | Marketing

The Specificity Strategy: How to Turn Generic Posts Into Stand Out Content - Grow and Convert

Your audience can smell the stench of your generic blog post ideas just from the title. Here's why you should use the specificity strategy.

Business & Finance | Marketing

5 Common Content Marketing Mistakes to Avoid

Doing content marketing right can 10x your reach and impact

Business & Finance | Advertising/Marketing

How to Generate BETTER Traffic: 6 Steps to Improve Your Content Marketing

If you are reading this post there is a good chance that you have also searched the internet looking for ways to increase traffic to your website. Every day I come across blogs and articles claiming…

Business & Finance | Business

A LinkedIn Employee Reveals How to Dominate the Network | Inc.com

Get the scoop on how LinkedIn uses content marketing to build its brand online--and apply it to your own efforts on the platform.

Business & Finance | Marketing

10 Sure-Fire Ways To Improve Your Copywriting Skills

There's always some room to make improvements even if you feel that you are not good at copywriting. Check out these 10 sure-fire ways to improve your copywriting skills.

Business & Finance | Search Engine Optimization [SEO]

10 steps to a startup content marketing strategy Content Israel – STRATEGY, ENGAGEMENT & EXECUTION

Even startups with limited resources can be smart about how they start a content marketing strategy and build a foundation that will bring lasting value.

Business & Finance | Advertising/Marketing

3 Growth Hacking Tips and Tricks for Your Content Marketing Strategy ~ Social Media Spider

Let’s face it—the world of marketing has changed so extremely in the past few years that it is almost unrecognizable. Thanks to the explosion of the internet and cellphones marketers everywhere are having to make changes—old-school techniques like cold-calling and telemarketing just aren’t cutting it anymore.

Business & Finance | Marketing

Social Media Spider: 5 Striking Visual Content Marketing Formats That Drive Engagement

Over the past few years, the promotion of visual content online has increased significantly. Human beings are visually-motivated creatures, and they’re more likely to engage with the marketing materials you’re promoting if you appeal to their eyes.

Business & Finance | Advertising/Marketing

The Science Behind Why People Read Content Online (How to Increase Blog Readership)

What makes people read content online?

If you want to drive sustainable traffic to your blog and increase your audience, then you need to get people interested in your content. Because, sadly, great content that no one reads sends a negative signal to both search engines and to people.

Business & Finance | Social Media

Words And Phrases Brands Ought To Keep Off Their Social Media Vocab

We live in such a liberated world now; few rules bind our online social activities and interactions. Surprisingly, brands and large entities are rarely enslaved by formal rules either. Be that as i...

Business & Finance | Marketing

4 Content Marketing Tips to Help Your Personal Brand

Content marketing—in the form of sharing useful content such as blogs or videos with web viewers who relate to your brand—can be one of the most successful digital marketing methods for your pers…

Business & Finance | Marketing

7 Ways 2016 Will Force Your Content Marketing Strategy to Change | Inc.com

2016 will bring an array of changes to the content marketing industry. Here are 7 ways you'll need to adapt your content marketing strategy in 2016.

Business & Finance | Marketing

Is Content Marketing A Strategy, A Tactic Or A Channel?

Columnist Rachel Lindteigen believes content marketing shouldn't be a standalone tactic — it should help tell a cohesive story and shape your overall strategy.

Business & Finance | Marketing

A Complete Guide To 2016 Content Marketing Trends - #infographic

Ready to dive into creating and executing a content marketing plan for 2016? Keep this infographic-guide handy and get your business started in the right direction.

Business & Finance | Advertising/Marketing

Here Are 9 Eye-Opening Digital Marketing Stats From the Last Week | Adweek

There was a great variety of digital marketing stats bubbling to the surface in the last week, and here are 9 that we found most compelling: 1.

Business & Finance | Marketing

These 25 Fantastic Slide Decks Will Help You Step Up Your Content Marketing

From an analysis of Star Trek to a reworking of the seven deadly sins, these entertaining nuggets of information will make you rethink how you approach target markets.

Business & Finance | Social Media

8 Ways To Promote The YOU Brand On Social Media.

If as millenials we don't count our lucky stars (Pun intended...You know, because

Business & Finance | Social Media

Getting Your Business Started On Social Media.

Not having your business on social media is probably one of the not so smart a move you can make. The world currently revolves around the digital communication axis, if I should call it that. And t...

Business & Finance | Business

Content Marketing Mistakes That Are Poisoning Your Progress

Learn 5 of the 13 Content Marketing Mistakes That Are Poisoning Your Progress in this post. Learn 8 more in CMI’s new e-book. – Content Marketing Institute

Business & Finance | Marketing

20 Lessons I Learned in my First 6 Months at TopRank Marketing

I used to be famous on the Internet. Now I’m writing content for TopRank Marketing. This is better. Before starting at TopRank Marketing, I spent a decade

Business & Finance | Marketing

11 ways to encourage your customers to share your content

While there isn't any one magic solution to making business content go viral, you should be doing everything you can to create the most shareable content as possible.

Business & Finance | Marketing

8 Killer Content Marketing Promotion Strategies to Boost Traffic

Drive more traffic to your website this fall by implementing some of these content promotion strategies.

Business & Finance | Marketing

Content Marketing: You're Doing It Wrong

Before you ask for a favor, it's always a good idea to build a relationship first. Would you build your brand by doing favors for random people who ask you to tweet about them?

Business & Finance | Marketing

7 Signs Your Content Marketing Is Stuck in a Bizarro World

Is your content marketing strategy stuck in Bizarro World? Learn what could be causing the disconnect, and how to fix it before it's too late.

Business & Finance | Marketing

Why Design Is Important for Content Marketing

Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content market…

Business & Finance | Marketing

7 Great Ways to Improve Your Content Marketing Strategy | Andre Bourque

It's time to focus on making your blogging, email marketing and social media efforts cut through the noise. If you think just a bit outside the box, you'll be on your way in improving your content marketing strategy in no time.

Business & Finance | Marketing

Measuring The Real Impact Of Your Content Marketing

Digital marketing is powerful for getting instant feedback on marketing activities and content marketing creates long-term value for us marketers. But are we measuring the full success of our content marketing? Or are we narrowly focusing on the obvious m

Business & Finance | Marketing

3 Types of Basic Content You Can’t Afford To Ignore - Heidi Cohen

Are you missing these 3 types of basic content? Here are 17 content marketing tips to improve your landing pages, welcome series and post-purchase emails.

Business & Finance | Marketing

8 Nonobvious Tips to Promote Your Content

Social media is a good start for content promotion, but here are 8 nonobvious tips to further your content’s reach – Content Marketing Institute.

Science & Technology | Social Media

Why The Customers Who Don't Convert Are Immensely Important

I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on.

Science & Technology | Social Media

How to Turn Data Into Content Ideas (and Avoid Content Marketing Flops) | Social Media Today

Sometimes I wish I had a fairy godmother for content ideas. How nice would it be if someone was around to relieve the stress of brainstorming by pulling brilliant ideas out of thin air? In reality, marketers don’t need magical entities to help generate

Business & Finance | Business

Ways Content Marketing is Going to Change in 2015

When you look at internet marketing, there is perhaps no single area that evolves faster or changes more frequently than content. From what you write and where you publish to how you disseminate that content and engage with readers, the ideology behind wh

Business & Finance | Business

The Right Way to Think About Content Marketing - Millennial CEO

The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing

Business & Finance | Business

6 Simple Steps to Improve User Experience | Convince and Convert: Social Media Strategy and Content Marketing Strategy

These tips for optimizing user experience will help you avoid common mistakes and provide an engaging experience for visitors to your site.

Business & Finance | Business

5 Ways To Keep Customers Engaged Before They Slip Away

Generating buzz around your product or service is great, but how do you keep hold of your customers? Shannon Byrne gives her top five tips.

Business & Finance | Social Media Marketing

Three great examples of high-performing visual content marketing | Econsultancy

In my last blog post I explored the reasons why content marketing with visuals leads to significant improvements in web and social engagement.

Business & Finance | Business

Adopt or Fail, 3 Essential Marketing Benchmarks - The Social Media Monthly

The following article has been made possible by a sponsorship from Marketo. Download the special ebook “Social Media for Lead Generation” here.

Business & Finance | Search Engine Optimization [SEO]

Content Marketing Without Marketing Is Just Content | SEW

Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. How can...

Business & Finance | Content Marketing

Content Marketing Rules: What to Ditch and What to Keep

When reaching out to your leads and the targeted audience is on the agenda, content marketing is an approach that works. The digital landscape is rapidly changing and different ways to promote our pr…

Business & Finance | Content Marketing

5 Ways to Make a Compelling Content

As such, there is no recipe to create great content, but I have come up with 5 guidelines that I use to guide clients in their content endeavors.

Business & Finance | Content Marketing

5 Ways to Beat Your Competitors With Killer PPC Ad Copy

Want to write winning PPC ad copy? Look beyond the “best practices” that everyone is using with these 5 tips.

Business & Finance | Content Marketing

9 Content Marketing Tools You Should be Using but Aren’t

Free resources to make your job easier You know that creating brilliant content is key to driving traffic to your website. Without valuable content that engages your audience, writing blogs and posti…

Business & Finance | Content Marketing

The 4 Habits of Great Content Marketers

Great content marketers aren’t born, they’re made. Want to stand out from the crowd? Develop the following habits. 1. Follow a Routine Routines can be a powerful tool for artists, politicians, CE…

Business & Finance | Content Marketing

32 Free (& Almost Free) Content Marketing Tools

Marketers get by with a little help from their friends – well let us introduce you to 32 new content marketing friends to help make your job a little easier. Note: The aim was to only list free con…

Business & Finance | Content Marketing

Here's How to Optimize Your Blog for Content Marketing

Here's How to Optimize Your Blog for Content Marketing by Kelsey Cox on Marketing Technology Blog

Business & Finance | Content Marketing

The Importance of Learning in Your Content Marketing Strategy

Have you stopped learning? Stopped growing as a person? Don't take for granted how important learning is to the ever-changing marketing landscape. Use these six tips to ensure content marketing success through learning.

Business & Finance | Content Marketing

8 Simple But Powerful Landing Page Copywriting Tips

You don't have to be Hemingway to master landing page copywriting, but you have to know what makes people take action.

Business & Finance | Content Marketing

Got Boring Business Content? Bring Sexy Content Back

Do you think you have a Boring Business Content on your blog and social media? Here are some tips for getting your sexy content back!

Business & Finance | Content Marketing

3 Foolproof Ways to Create Contagious Content

Does your content add value to your audience? Will your audience have a good reason to share your content? If not, it might be time to implement one of these three techniques in order to change that.

Business & Finance | Content Marketing

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing

The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have

Business & Finance | Content Marketing

The 4 Marketing Secrets to Creating Content for a Variety of Industries

Everyone’s business is different so everyone’s marketing strategy needs to be positioned differently. Enter a marketing agency. While marketing agencies know how to market, they may not k…

Business & Finance | Content Marketing

Key Findings on How Marketers Optimize Social Content

Key Findings on How Marketers Optimize Social Content by Douglas Karr on Marketing Technology Blog

Science & Technology | Social Media

We say we don't trust sponsored content. But, oh, how we click on it

Today, Contently published a survey of 542 Americans between the ages of 18-65, polling them on their feelings toward sponsored content. The feeling was overwhelmingly negative. Two-thirds of the p...

Business & Finance | Infographics

The 13 Most Popular B2B Content Marketing Tactics - Marketing Technology Blog

The 13 Most Popular B2B Content Marketing Tactics by Douglas Karr on Marketing Technology Blog

Business & Finance | Content Marketing

Increase the Chances Your Content Goes Viral with these 5 Tactics - Marketing Technology Blog

Increase the Chances Your Content Goes Viral with these 5 Tactics by Douglas Karr on Marketing Technology Blog

Business & Finance | Content Marketing

5 Content Marketing Lessons You Don’t Want to Learn the Hard Way

Content marketing isn’t rocket science, but that doesn’t mean it’s easy. This is a collection of content marketing lessons I’ve learned the hard way