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Allison Gould

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Marketing | Business & Finance

Business & Finance | Marketing

How To Leverage LinkedIn To Build Your Personal Brand

If you are not on LinkedIn, you're minimizing your chances of becoming a brand and being discovered.

Business & Finance | Marketing

The State Of Influencer Marketing: Growing

Marketers' investments in influencers continue to rise, and a push toward authenticity leads to a broader set of influencer partners.

Business & Finance | Marketing

How to Use Podcasting to Help Your Brand

The ubiquitous multimedia platform can broaden your reach grow your bottom line.

Business & Finance | Marketing

Is Your Company Ready for Content Marketing? | Inc.

Before getting started, be sure you're able to give your content the attention and time it deserves (and needs).

Business & Finance | Marketing

The Best Social Media Management Tools for Small Businesses | Digital Trends

Social media is a great way to spread the word about your business, connect with customers and network within your niche. There are some online tools that can help you schedule posts, keep track of engagement and much more. Here's the best social media ma

Business & Finance | Marketing

Your Guide to Highly Addictive Product Marketing, According to Slack | Inc.

Here's how workplace messaging unicorn, Slack, uses copywriting to make its product addictive--and you can too.

Business & Finance | Marketing

6 Best Ways To Repurpose Your Old Content - Relevance

I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less. There is no doubt that content…

Business & Finance | Marketing

The Hands-Off Method of Online Marketing That's Both Fast and Easy

You don't have to do all the work yourself when it comes to marketing your passive income site. That's where affiliate marketing comes in.

Business & Finance | Marketing

7 Women in Marketing to Watch Out For | DigitalMarketer

These 7 women are taking the lead in key areas of digital marketing. Here's who you should watch out for, because you need to be listening to and learning from all of them.

Business & Finance | Marketing

How To Use Marketing Automation Tools To Build Your Personal Brand

Automation tools can save you time and resources and help you create a strong voice online.

Business & Finance | Marketing

Three Skills a Marketer Should Have to Master Instagram

Do you use Instagram for business? Here are 3 skills you should have to play and master Instagram and the game of visual marketing.

Business & Finance | Marketing

Listen Up: 4 Reasons To Make Podcasts Part Of Your Digital Marketing Strategy

When you think of digital marketing platforms, are podcasts one of the avenues that come to mind? I would guess……

Business & Finance | Marketing

Debunking The Cliches: Five Digital Marketing Myths, Busted

With so much misinformation online regarding digital marketing, it can be extremely challenging for a marketer to know what to believe, let alone develop a smart strategy.

Business & Finance | Marketing

3 Examples Of Clever Content Marketing (That Built Entire Businesses)

Michael Maven reveals some real life examples where entire businesses have been built with a solid content marketing strategy.

Business & Finance | Marketing

Influencer Marketing: How To Make Human Connections Work For Your Brand

Emotions have always played a role in consumers’ purchase decisions, and today’s digital influencers are the ideal launchpad for brands looking to form authentic bonds with audiences.

Business & Finance | Marketing

Little-Known Best Practices For Launching A Successful Influencer Marketing Campaign

Influencer-driven word-of-mouth marketing is entering a Golden Age -- the result of an explosive rise in social media usage. And marketers need to take advantage.

Business & Finance | Marketing

Content Marketing: Why Most Business Blogs Suck - Digital Doughnut

If your website is the central part of your business, you can’t afford to overlook the state of your business blog. If your website is the central part of your business, you can’t afford to overlook the state of your business blog.

Business & Finance | Marketing

How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

Find out everything you need to do to get sponsored on Instagram, even if you currently have zero followers.

Business & Finance | Marketing

When Should You Expect to See Results from a Content Marketing Strategy?

How long does it take content marketing to work? This post looks at the key elements involved, and what you can expect.

Business & Finance | Marketing

Small Businesses Find Micro-Influencers A Good Marketing Avenue

Statistics suggest smaller niche players may wield more influence than major social media influencers when it comes to effective marketing. Micro-influencers are also seen as more cost-efficient.

Business & Finance | Marketing

The Difference between Traditional Marketing and Digital Marketing

Which strategy for marketing will provide me the perfect reach and most quantifiable profit for the income I spend? That is the question promoters are dealing with each day. Traditional marketing Vs Digital marketing is still among the real discussions in

Business & Finance | Marketing

5 Branding Tips If You're an Entrepreneur on a Budget

Ever hear of a brand style guide? That's the very first thing you'll need.

Business & Finance | Marketing

How To Use Instagram To Grow Your E-Commerce Business (With Zero Budget)

Instagram has over 800 million monthly active users and the platform is a great marketing tool if utilized effectively. Let’s take a look at ways you can use this visual-based social media platform to build your brand and grow your following without spe

Business & Finance | Marketing

5 Tips to Rule Over Instagram and Make Money

Instagram is one of the hottest social media channels and the best place to monetize your influence. Find out the best ways to make money on the platform.

Business & Finance | Marketing

Experiment Reveals How Surprisingly Easy It Is To Become A Fake Instagram Star And Get Brands To Pay You | Bored Panda

Instagram influencer marketing is now a $1 billion dollar industry, and you don't need a cute dog or a book-worthy lifestyle to get into the game. According to

Business & Finance | Marketing

Free Stock Photos: The Complete Guide on How to Find and Use Stunning Stock Images

Whether you want free stock images for your website, blog or social media posts, this guide will help you to find the best images to use.

Business & Finance | Marketing

LinkedIn Just Gave Away a Big Secret

For the first time ever, LinkedIn is sharing some incredibly valuable data about what makes its members sit up and take notice.